What is Jumia Kenya's business focus and history?

Jumia Kenya is a public company based in Nairobi, Kenya, founded in 2012. It operates as a leading e-commerce platform offering a wide range of products including fashion, electronics, and home appliances. Jumia Kenya has over 3,000 employees and is part of the Jumia Group, which operates in multiple African countries.

Jumia Kenya Corporate Details & Core Services

Jumia Kenya is a leading e-commerce platform offering a wide range of products including fashion, electronics, and home appliances, providing convenient online shopping experiences to consumers across Kenya.

Jumia Kenya Contact Information & Official Links

Website https://www.jumia.co.ke/
Social    
Email id customercare@jumia.co.ke
Phone number +254 700 000 990
Head office address Nairobi, , Kenya
Tags Online Shopping Retail Technology

What are Jumia Kenya's Key Business Metrics & Stats?

No of employees 3000
Founded year 2012
Type public
SAICS CODE 5961
NAICS Code 454110
Industry E-commerce
Location Nairobi, Kenya
Parent Company jumia.com
Stock Name JMIA (NYSE)
Other website jumia.com.ng, jumia.com.eg, jumia.ma
Pricing Strategy Commission-based fees for sellers, Subscription services like Jumia Prime, Delivery fees based on location and product
Jumia Kenya JMIA (NYSE) Firmographic Snapshot 2026 2012 Founded Year 3000 Global Employees Kenya Headquarters E-commerce Industry Public Type Verified by DexterAgent.ai

How much funding has Jumia Kenya raised to date?

Name Description
Funding Amount USD 150 Million
Latest Valuation 555 Million (USD)
Investors Rocket Internet

What are Jumia Kenya's Core Products?

Name Description
Kuhl KUHL K1 20,000mAh Power Bank High-capacity portable charger for phones and USB devices.
LESIA Young 2 Smartphone 6.56-inch HD display, 5000mAh battery, 2GB+2GB RAM, 64GB storage.
Ramtons RF/173 2-Door Direct Cool Fridge 128-liter capacity, silver finish, 1-year warranty.
Nunix 138L Double Door Fridge Energy-efficient refrigerator with a 1-year warranty.
Vitron HTC5008FS 50-inch Full HD Smart Android TV 50-inch Full HD Smart Android TV with a 1-year warranty.

What are the latest developments at Jumia Kenya?

Date Type Description
11, 2025 news Jumia leverages AI to reduce workforce by 7%
06, 2025 news AXIAN Telecom acquires 8% stake in Jumia
11, 2025 news Jumia reports 60% of online orders from rural Kenya
11, 2025 news Jumia considers expansion into Tanzania and Angola
09, 2025 news Jumia partners with Watu Credit for smartphone financing

What industry awards and recognitions has Jumia Kenya received?

Date Type Description
09, 2021 award Most Preferred On-Demand Drink Delivery Provider at Kenya Beverage Excellence Awards
09, 2021 award Best Loyalty Programme and E-commerce Website of the Year at Kenya E-commerce Awards
09, 2018 award Best E-commerce Platform at Digital Impact Awards

Jumia Kenya VS Kilimall VS Jiji Kenya VS Masoko VS Carrefour Kenya : 2026 Comparison

Feature Jumia Kenya Kilimall Jiji Kenya Masoko Carrefour Kenya
Core Strengths Kuhl KUHL K1 20,000mAh Power Bank, LESIA Young 2 Smartphone, Ramtons RF/173 2-Door Direct Cool Fridge, Nunix 138L Double Door Fridge, Vitron HTC5008FS 50-inch Full HD Smart Android TV Chuwi Corebook i3 10th Ultrabook, CORN COCO 10 ULTRA Smartphone, Samsung Galaxy A06, Lenovo ThinkPlus LP40 Pro Earpods, Lenovo Thinkplus TH10 Bluetooth Headphones Jiji.co.ke Mobile Devices, Accessories, Smart Home Essentials, Wearables Fresh Food, Electronics & Appliances, Food Cupboard, Beverages, Baby Products, Frozen Food, Beauty & Personal Care, Home & Kitchen
Founded Year 2012 2014 2019 2017 2016
Stock Name/Ticker JMIA (NYSE) CA (Euronext Paris)
Type public private private private private
Global Employees 3000 402 332
Revenue (Annual) $36.3(2025) $100 Million() $5.5 Million(2025) $() $429 Million(2024)
Headquarters Nairobi, Kenya Nairobi, Nairobi, Kenya Nairobi, Kenya Nairobi, Kenya Nairobi, Kenya
Latest Valuation $555 Million        
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Kilimall 100 | 402 Jiji Kenya 5.5 | 332 Carrefour Kenya 429 | 0 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Jumia Kenya
Cin number
GST number
Registration number

Who is in Jumia Kenya's executive leadership team?

Name Designation
CEO Charles Ballard
Regional CEO – East Africa Vinod Goel
EVP Finance & Operations Antoine Maillet-Mezeray
Chief Commercial Officer Hisham El Gabry

Where are Jumia Kenya's primary office locations?

City Country
Nairobi Kenya

What are the current business signals and market intelligence for Jumia Kenya?

Spending next 3 months Expanding electric vehicle delivery fleet, Enhancing logistics infrastructure, Improving customer service operations
Pain points High logistics costs, Limited internet penetration in some regions, Consumer trust in online transactions
Sales motion Online marketplace platform, Direct-to-consumer sales, Third-party seller partnerships
Buyer Persona Tech-savvy urban consumers, Price-sensitive shoppers, Small business owners seeking online presence
Type of customer Individual consumers, Small and medium-sized enterprises (SMEs)
Key customer domain Retail, Electronics, Fashion, Home appliances
Annual ACV Varies by product category and seller agreements

What is Jumia Kenya's annual revenue history?

Year Revenue (USD)
2025 61.4
2025 36.3
2024 48.9

What are Jumia Kenya's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk Yes
Company Ratings
Glassdoor Rating

What are Jumia Kenya's business model and service classifications?

Saas No
Offline Stores No
Service No
Ecommerce No
Exporter No
Mobile App No
Retail No
B2B No
B2C No
Manufacturing No
Wholesale No
Importer No
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