What is Demandbase's business focus and history?

Demandbase is a funded company based in San Francisco (United States), founded in 2006 by Chris Golec. It operates as a software company specializing in account-based marketing (ABM), advertising, sales intelligence, and data solutions for B2B enterprises. Demandbase has raised a total of $320.3 million across 8 funding rounds, with the latest being a $175 million Series H in February 2023 led by Vista Equity Partners. The company has 940 employees as of 2024. Its top competitors include companies like 6sense, Similarweb, and HighLevel.

Demandbase Corporate Details & Core Services

Demandbase is a San Francisco-based software company specializing in account-based marketing (ABM), advertising, sales intelligence, and data solutions for B2B enterprises. Its flagship product, Demandbase One, integrates ABM, B2B advertising, sales intelligence, and data capabilities to help companies identify, target, and engage buying groups throughout the customer lifecycle.

Demandbase Contact Information & Official Links

Website https://www.demandbase.com/
Social        
Email id info@demandbase.com
Phone number (415) 683-2660
Head office address San Francisco, California, United States
Tags Account-Based Marketing B2B Advertising Sales Intelligence Data Solutions Software as a Service

What are Demandbase's Key Business Metrics & Stats?

No of employees 940
Founded year 2006
Type private
SAICS CODE 7372
NAICS Code 511210
Industry Software as a Service
Location San Francisco, California, United States
Subsidiary Company engagio.com, insideview.com, demandmatrix.com
Other website demandbase.net
Pricing Strategy Custom pricing based on company size and needs
Demandbase Firmographic Snapshot 2026 2006 Founded Year 940 Global Employees United States Headquarters Software asa Service Industry Private Type Verified by DexterAgent.ai

How much funding has Demandbase raised to date?

Name Description
Funding Amount USD 175 Million
Stage Series H
Latest Valuation 0 (USD)
Lead Investor Vista Equity Partners
Investors Vista Equity Partners

What are Demandbase's Core Products?

Name Description
Demandbase One An AI-driven platform that combines ABM, B2B advertising, sales intelligence, and data capabilities to help companies identify, target, and engage buying groups across the customer lifecycle.
Agentbase A system of connected AI agents that work together, powered by the same data, delivering better pipeline faster.

What are the latest developments at Demandbase?

Date Type Description
February, 2025 Press Release Demandbase Accelerates Into 2025 with Strong Financial Performance, Global Expansion, and Industry Recognition

What industry awards and recognitions has Demandbase received?

Date Type Description
January, 2024 Industry Recognition Leader in the 2024 Magic Quadrantâ„¢ for Account-Based Marketing Platforms
July, 2024 Industry Recognition Leader in The Forrester Waveâ„¢: B2B Revenue Marketing Platforms, Q3 2024

Demandbase VS 6sense VS Similarweb VS HighLevel : 2026 Comparison

Feature Demandbase 6sense Similarweb HighLevel
Core Strengths Demandbase One, Agentbase 6sense Revenue AI for Marketing, 6sense Revenue AI for Sales, 6sense Conversational Email Similarweb Web Intelligence, Similarweb App Intelligence, Similarweb Sales Intelligence, Similarweb Retail Intelligence, Similarweb Stock Intelligence CRM, Email Marketing, SMS Campaigns, Sales Funnels, Appointment Scheduling
Founded Year 2006 2013 2009 2018
Stock Name/Ticker SMWB (NYSE)
Type private private public private
Global Employees 940 2000 1288 1138
Revenue (Annual) $200 Million(2024) $210 Million(2023) $193.2 Million(2022) $45 Million(2024)
Headquarters San Francisco, California, United States San Francisco, California, United States Givatayim, Israel Dallas, Texas, United States
Latest Valuation $0 $5.2 Billion $1.6 Billion $1 Billion
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS 6sense 210 | 2000 Similarweb 193.2 | 1288 HighLevel 45 | 1138 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Demandbase, Inc.
Cin number
GST number
Registration number

Who is in Demandbase's executive leadership team?

Name Designation
CEO Gabe Rogol
Chief Product & Technology Officer Umberto Milletti
Chief Revenue Officer Greg Philiotis
Chief Financial Officer Emily Weigand

Where are Demandbase's primary office locations?

City Country
San Francisco United States
Austin United States
Hyderabad India
London United Kingdom

What are the current business signals and market intelligence for Demandbase?

Spending next 3 months AI development, Global expansion, Product innovation
Pain points Aligning sales and marketing teams, Identifying high-value accounts, Engaging buying groups effectively
Sales motion Direct sales, Channel partners
Buyer Persona Marketing executives, Sales leaders, Revenue operations professionals
Type of customer B2B enterprises
Key customer domain adobe.com, sap.com, thermofisher.com, ingrammicro.com
Annual ACV $100,000 - $500,000

What is Demandbase's annual revenue history?

Year Revenue (USD)
2024 200 Million

What are Demandbase's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings 4.4
Glassdoor Rating 4.4

What are Demandbase's business model and service classifications?

Saas Yes
Offline Stores No
Service Yes
Ecommerce No
Exporter No
Mobile App No
Retail No
B2B Yes
B2C No
Manufacturing No
Wholesale No
Importer No
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