What is Bonusly's business focus and history?
Bonusly is a funded company based in Boulder, Colorado (United States), founded in 2012 by Raphael Crawford-Marks and John Quinn. It operates as an online platform for employee recognition, rewards, and engagement. Bonusly has raised a total of $29.4 million in funding, with its latest round being an $18.9 million Series B led by Ankona Capital in February 2023. The company has 100 active competitors, including 20 funded and 10 that have exited. Its top competitors include companies like Awardco, Blueboard, and Workhuman.
Bonusly Corporate Details & Core Services
Bonusly is an online platform for employee recognition, rewards, and engagement, enabling organizations to build collaborative, inclusive, and productive team cultures.
Bonusly Contact Information & Official Links
What are Bonusly's Key Business Metrics & Stats?
No of employees 100
Founded year 2012
Type private
SAICS CODE 7372
NAICS Code 511210
Industry Human Resources Services
Location Boulder, Colorado, United States
Pricing Strategy Standard, Pro, Enterprise
Bonusly
Firmographic Snapshot
2026
2012
Founded Year
100
Global Employees
United States
Headquarters
Human Resources Services Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Bonusly raised to date?
Name
Description
Funding Amount
USD 18.9 Million
Stage
Series B
Latest Valuation
0 (USD)
Lead Investor
Ankona Capital
Investors
Ankona Capital, FirstMark Capital, Access Venture Partners, Next Frontier Capital
What are Bonusly's Core Products?
Name
Description
Recognition
Easy and smart employee recognition
Rewards & Incentives
Redeem points for awesome rewards
Continuous Performance
Manager tools that enable performance
Celebrations
Automated employee milestones
Nominations & Awards
Awards to motivate teams
Announcements
Employee communication that stands out
What are the latest developments at Bonusly?
Date
Type
Description
February, 2023
Funding
Bonusly Raises $18.9 Million in Series B Financing, Led by Ankona Capital
May, 2023
Award
Bonusly Named a Best Workplace on Inc. Magazine's 2023 Annual List
May, 2023
Milestone
Bonusly Users Have Now Sent 40 Million Recognitions to Peers via its Platform
What industry awards and recognitions has Bonusly received?
Date
Type
Description
May, 2023
Best Workplace
Named a Best Workplace on Inc. Magazine's 2023 Annual List
August, 2019
Inc. 5000
Ranked No. 482 on the 2019 Inc. 5000 with Three-Year Revenue Growth of 1,200 Percent
Bonusly VS Awardco VS Blueboard VS Workhuman : 2026 Comparison
Feature
Bonusly
Awardco
Blueboard
Workhuman
Core Strengths Recognition, Rewards & Incentives, Continuous Performance, Celebrations, Nominations & Awards, Announcements
Awardco Platform
Experiential Rewards Platform
Social Recognition, Conversations, Life Events, Service Milestones, Community Celebrations
Founded Year 2012
2015
2013
1999
Stock Name/Ticker
Type private
private
private
private
Global Employees 100
501
1000
Revenue (Annual) $10 Million(2025)
$876 Million(2021)
Headquarters Boulder, Colorado, United States
Lindon, Utah, United States
San Diego, California, United States
Framingham, Massachusetts, United States
Latest Valuation $0
$1 Billion
$0
$1.2 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Workhuman
876 | 1000
Competitive Landscape 2026
DexterAgent.ai
What are Bonusly's official legal and registration details?
Name
Description
Legal Name
Smartly, Inc.
Cin number
GST number
Registration number
Who is in Bonusly's executive leadership team?
Name
Designation
CEO
Raphael Crawford-Marks
Marketing Operations Lead
David Montague
Where are Bonusly's primary office locations?
City
Country
Boulder
United States
Seattle
United States
New York
United States
What are the current business signals and market intelligence for Bonusly?
Spending next 3 months
Product Development, Marketing Expansion, Customer Support Enhancement
Pain points
Employee Engagement, Recognition, Retention, Productivity
Sales motion
Direct Sales, Channel Partners
Buyer Persona
HR Managers, Team Leads, Small Business Owners
Type of customer
Technology, Finance, Healthcare, Hospitality, Manufacturing, Professional Services, Retail, Veterinary
Key customer domain
chobani.com, ziprecruiter.com, momentive.ai
Annual ACV
$10,000 - $50,000
What is Bonusly's annual revenue history?
Year
Revenue (USD)
2025
10 Million
What are Bonusly's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
4.5
Glassdoor Rating
4.5
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
No
Mobile App
Yes
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
