What is AB Tasty's business focus and history?
AB Tasty is a funded company based in Paris, France, founded in 2009 by Alix de Sagazan and Rémi Aubert. It operates as a global AI-powered customer experience optimization platform, offering solutions for experimentation, personalization, and feature management to enhance digital experiences. AB Tasty has raised multiple funding rounds, with the latest being a Series C of $40 million in January 2020. The company has 354 employees and serves over 1,000 enterprise clients worldwide.
AB Tasty Corporate Details & Core Services
AB Tasty is a global AI-powered customer experience optimization platform, offering solutions for experimentation, personalization, and feature management to enhance digital experiences.
AB Tasty Contact Information & Official Links
What are AB Tasty's Key Business Metrics & Stats?
No of employees 354
Founded year 2009
Type private
SAICS CODE 7372
NAICS Code 541511
Industry Software Development
Location Paris, France
Parent Company wingify.com
Pricing Strategy Custom enterprise plans
AB Tasty
Firmographic Snapshot
2026
2009
Founded Year
354
Global Employees
France
Headquarters
Software Development Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has AB Tasty raised to date?
Name
Description
Funding Amount
USD 1.1 Million
Stage
Seed
Latest Valuation
500 Million (USD)
Lead Investor
Kima Ventures
Investors
Kima Ventures, XAnge
What are AB Tasty's Core Products?
Name
Description
Web Experimentation
Advanced A/B testing and multivariate testing to optimize web experiences.
Feature Experimentation
Run sophisticated experiments across all channels and devices.
Personalization
Deliver personalized experiences to each individual user.
E-Merchandising
Unite search, recommendations, and merchandising strategies for consistent shopping experiences.
Rollouts
Release new features with speed and confidence.
EmotionsAI
AI-driven emotional segmentation for enhanced user engagement.
What are the latest developments at AB Tasty?
Date
Type
Description
January, 2026
Merger Announcement
AB Tasty and VWO announced their merger to create a leading digital experience optimization platform.
AB Tasty VS Optimizely VS Adobe VS Bloomreach : 2026 Comparison
Feature
AB Tasty
Optimizely
Adobe
Bloomreach
Core Strengths Web Experimentation, Feature Experimentation, Personalization, E-Merchandising, Rollouts, EmotionsAI
Optimizely One, Web Experimentation, Feature Experimentation, Content Management System (CMS), Commerce Cloud, Personalization
Photoshop, Illustrator, Acrobat, Premiere Pro, Lightroom, Adobe Express, Adobe Firefly, Adobe Experience Manager, Adobe Commerce (Magento), Adobe Marketo Engage
Discovery, Content, Engagement, Clarity
Founded Year 2009
2010
1982
2009
Stock Name/Ticker ADBE (NASDAQ)
Type private
private
public
private
Global Employees 354
1400
31360
900
Revenue (Annual) $38.9 Million(2025)
$23.8 Billion(2025)
Headquarters Paris, France
New York, New York, USA
San Jose, California, United States
Mountain View, California, United States
Latest Valuation $500 Million
$1.2 Billion
$110.5 Billion
$2.2 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Adobe
23.8 | 31360
Competitive Landscape 2026
DexterAgent.ai
What are AB Tasty's official legal and registration details?
Name
Description
Legal Name
AB Tasty SAS
Cin number
GST number
Registration number
514 130 647 R.C.S. Paris
Who is in AB Tasty's executive leadership team?
Name
Designation
CEO
Sparsh Gupta
Chief Product and Technology Officer
Ankit Jain
Chief Customer and Strategy Officer
Rémi Aubert
Chief Revenue Officer
Alix de Sagazan
Where are AB Tasty's primary office locations?
City
Country
Paris
France
New York
USA
London
UK
San Francisco
USA
Madrid
Spain
Cologne
Germany
Singapore
Singapore
Berlin
Germany
Sydney
Australia
What are the current business signals and market intelligence for AB Tasty?
Spending next 3 months
AI-driven personalization, Feature experimentation, Global expansion
Pain points
Optimizing digital customer experiences, Implementing effective A/B testing, Personalizing user journeys
Sales motion
Direct sales, Channel partnerships
Buyer Persona
Digital Marketing Managers, Product Managers, E-commerce Directors
Type of customer
Enterprise, Mid-market
Key customer domain
loreal.com, mcdonalds.com, lvmh.com
Annual ACV
$50,000 - $200,000
What is AB Tasty's annual revenue history?
Year
Revenue (USD)
2025
38.9 Million
What are AB Tasty's risk management and compliance ratings?
GDPR RIsk
Yes
Privacy Risk
Yes
Company Ratings
4.2
Glassdoor Rating
4.2
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
Yes
Mobile App
No
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
