What is Viator's business focus and history?
Viator is a funded company based in Needham, Massachusetts (United States), founded in 1995 by Rod Cuthbert and Peter Fox. It operates as an online marketplace for travelers to discover and book tours and activities worldwide. Viator has raised funding, including a $7.6 million Private Equity round in June 2008 led by Carlyle Global Partners. The company has 500 employees and is a subsidiary of TripAdvisor.
Viator Corporate Details & Core Services
Viator is an online and mobile global marketplace for travelers to discover, research, and book thousands of curated tours and activities worldwide.
Viator Contact Information & Official Links
What are Viator's Key Business Metrics & Stats?
No of employees 500
Founded year 1995
Type private
SAICS CODE 4724
NAICS Code 561520
Industry Travel
Location Needham, Massachusetts, United States
Parent Company tripadvisor.com
Other website viator.com.au, viator.co.uk
Pricing Strategy Free to browse, Paid bookings
Viator
Firmographic Snapshot
2026
1995
Founded Year
500
Global Employees
United States
Headquarters
Travel Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Viator raised to date?
Name
Description
Funding Amount
USD 7.6 Million
Stage
Private Equity
Latest Valuation
200 Million (USD)
Lead Investor
Carlyle Global Partners
Investors
Carlyle Global Partners
What are Viator's Core Products?
Name
Description
Viator Tours and Activities App
A mobile application allowing users to book tours and activities on-the-go.
What are the latest developments at Viator?
Date
Type
Description
July, 2014
Acquisition
Viator acquired by TripAdvisor for approximately $200 million.
What industry awards and recognitions has Viator received?
Date
Type
Description
January, 2026
Travel Award
Named a winner in Good Housekeeping’s 2026 Travel Awards.
Viator VS GetYourGuide VS Klook : 2026 Comparison
Feature
Viator
GetYourGuide
Klook
Core Strengths Viator Tours and Activities App
GetYourGuide Originals
Attraction Tickets, Tours & Experiences, Transportation, Accommodations
Founded Year 1995
2009
2014
Stock Name/Ticker
Type private
private
private
Global Employees 500
700
1900
Revenue (Annual) $100 Million(2024)
$417.1 Million(2024)
Headquarters Needham, Massachusetts, United States
Berlin, Germany
Hong Kong, Hong Kong
Latest Valuation $200 Million
$2 Billion
$1 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Klook
417.1 | 1900
Competitive Landscape 2026
DexterAgent.ai
What are Viator's official legal and registration details?
Name
Description
Legal Name
Viator, Inc.
Cin number
GST number
Registration number
N/A
Who is in Viator's executive leadership team?
Name
Designation
CEO
Barrie Seidenberg
Where are Viator's primary office locations?
City
Country
Needham
United States
London
United Kingdom
Sydney
Australia
What are the current business signals and market intelligence for Viator?
Spending next 3 months
Marketing, Technology Development
Pain points
Limited availability of unique experiences, Difficulty in booking local tours
Sales motion
Online bookings, Affiliate partnerships
Buyer Persona
Leisure travelers, Adventure seekers
Type of customer
Travelers, Tourists
Key customer domain
tripadvisor.com
Annual ACV
$500
What is Viator's annual revenue history?
Year
Revenue (USD)
2024
100 Million
What are Viator's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
4
Glassdoor Rating
3.5
Saas
No
Offline Stores
No
Service
Yes
Ecommerce
Yes
Exporter
No
Mobile App
Yes
Retail
No
B2B
Yes
B2C
Yes
Manufacturing
No
Wholesale
No
Importer
No
