What is Viant Technology Inc.'s business focus and history?

Viant Technology Inc. is a publicly traded company based in Irvine, California, founded in 1999. It operates as a leader in AI-powered programmatic advertising, offering an omnichannel platform built for Connected TV (CTV) that allows marketers to plan, execute, and measure their campaigns with unmatched precision and efficiency. Viant has approximately 381 employees and has been recognized with awards such as Best Demand Side Platform by MarTech Breakthrough and Great Place to Work® certification.

Viant Technology Inc. Corporate Details & Core Services

Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Its omnichannel platform built for Connected TV (CTV) allows marketers to plan, execute, and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals.

Viant Technology Inc. Contact Information & Official Links

Website https://www.viantinc.com/
Social  
Email id press@viantinc.com
Phone number 949-861-8888
Head office address Irvine, California, United States
Tags AI-powered programmatic advertising Connected TV advertising Digital marketing solutions

What are Viant Technology Inc.'s Key Business Metrics & Stats?

No of employees 381
Founded year 1999
Type public
SAICS CODE 7311
NAICS Code 541810
Industry Advertising Services
Location Irvine, California, United States
Subsidiary Company adelphic.com
Stock Name DSP (NASDAQ)
Other website adelphic.com
Pricing Strategy Subscription-based pricing model, Percentage of spend pricing option, Fixed CPM pricing option
Viant Technology Inc. DSP (NASDAQ) Firmographic Snapshot 2026 1999 Founded Year 381 Global Employees United States Headquarters AdvertisingServices Industry Public Type Verified by DexterAgent.ai

How much funding has Viant Technology Inc. raised to date?

Name Description
Funding Amount USD 250 Million
Stage Initial Public Offering
Latest Valuation 543.3 Million (USD)
Investors

What are Viant Technology Inc.'s Core Products?

Name Description
Viant AI An AI-powered suite that automates planning, execution, measurement, and optimization of advertising campaigns in real time, allowing teams to focus on strategic initiatives.
Adelphic® A self-service Demand Side Platform (DSP) enabling programmatic advertising across channels such as Connected TV, linear TV, mobile, desktop, audio, and digital out-of-home.
Household ID™ Technology A patented identity resolution technology that provides scalability, addressability, measurability, and privacy compliance by linking devices within a household for targeted advertising.
Viant Data Platform (VDP) A privacy-safe, big data management platform offering machine learning innovations and integrations with data, technology, and supply partners to enhance audience segmentation and insights.
Direct Access A supply path optimization program that creates a direct path to premium inventory, enhancing transparency and efficiency in media buying.

What are the latest developments at Viant Technology Inc.?

Date Type Description
Nov, 2025 Financial Results Viant Technology announced record third-quarter 2025 financial results, with revenue and adjusted EBITDA exceeding expectations.
Nov, 2025 Partnership Viant Technology signed a multi-year partnership with Molson Coors Beverage Company to power their programmatic ad campaigns across the U.S. starting in 2026.
Dec, 2025 Award ViantAI was named 'Best Strategic AI Platform' in Adweek’s Tech Stack Awards.
Aug, 2025 Award ViantAI was selected as 'Best AI-Powered Advertising Solution' in the 8th annual MarTech Breakthrough Awards.
Mar, 2025 Award ViantAI was honored in the Advertising, Marketing & Public Relations category of the 2025 AI Excellence Awards.
May, 2025 Certification Viant earned Great Place To Work Certification™ for the fourth consecutive year.

What industry awards and recognitions has Viant Technology Inc. received?

Date Type Description
Dec, 2025 Award ViantAI named 'Best Strategic AI Platform' in Adweek’s Tech Stack Awards.
Aug, 2025 Award ViantAI selected as 'Best AI-Powered Advertising Solution' in the 8th annual MarTech Breakthrough Awards.
Mar, 2025 Award ViantAI honored in the Advertising, Marketing & Public Relations category of the 2025 AI Excellence Awards.
Jan, 2024 Award Viant’s AI Product Suite won the 2024 BIG Innovation Award in the Internet and Technology category.
Aug, 2024 Award Viant named 'Best Demand-Side Platform' in the 7th annual MarTech Breakthrough Awards.

Viant Technology Inc. VS The Trade Desk VS Adobe VS MediaMath : 2026 Comparison

Feature Viant Technology Inc. The Trade Desk Adobe MediaMath
Core Strengths Viant AI, Adelphic®, Household ID™ Technology, Viant Data Platform (VDP), Direct Access Self-Service Cloud-Based Ad-Buying Platform, Unified ID 2.0, OpenPath, Kokai, Ventura Photoshop, Illustrator, Acrobat, Premiere Pro, Lightroom, Adobe Express, Adobe Firefly, Adobe Experience Manager, Adobe Commerce (Magento), Adobe Marketo Engage Infillion MediaMath, Omnichannel Media, TrueX Interactive Video, Gimbal Location Intelligence, Private Marketplaces (PMPs)
Founded Year 1999 2009 1982 2007
Stock Name/Ticker DSP (NASDAQ) TTD (NASDAQ) ADBE (NASDAQ)
Type public public public private
Global Employees 381 3900 31360 546
Revenue (Annual) $289.2 Million(2024) $2.9 Billion(2025) $23.8 Billion(2025) $170 Million(2024)
Headquarters Irvine, California, United States Ventura, California, United States San Jose, California, United States New York, New York, United States
Latest Valuation $543.3 Million $24 Billion $110.5 Billion $1 Thousand
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS The Trade Desk 2.9 | 3900 Adobe 23.8 | 31360 MediaMath 170 | 546 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Viant Technology Inc.
Cin number
GST number
Registration number

Who is in Viant Technology Inc.'s executive leadership team?

Name Designation
CEO Tim Vanderhook
Chief Operating Officer and Director Chris Vanderhook
Chief Financial Officer Larry Madden
Chief Technology Officer Fabrizio Blanco
Chief Legal Officer Ritesh Patel

Where are Viant Technology Inc.'s primary office locations?

City Country
New York United States
Los Angeles United States
Dallas United States
Atlanta United States
Minneapolis United States
Boston United States
Denver United States
Chicago United States
Royal Oak United States

What are the current business signals and market intelligence for Viant Technology Inc.?

Spending next 3 months Enhancing AI capabilities in programmatic advertising, Expanding Connected TV (CTV) advertising solutions, Strengthening identity resolution technologies
Pain points Fragmented targeting in CTV advertising, Limited measurement capabilities, Lack of content transparency, High technology costs in programmatic advertising
Sales motion Direct sales team focused on business development, Offering self-service programmatic platform, Providing subscription-based pricing model
Buyer Persona Media directors at advertising agencies, Digital marketing managers, Programmatic advertising specialists
Type of customer Large advertising agencies, Independent advertising agencies, Mid-market advertising agencies, Marketers
Key customer domain Programmatic advertising, Digital marketing, Connected TV advertising
Annual ACV Varies based on customer size and service package

What is Viant Technology Inc.'s annual revenue history?

Year Revenue (USD)
2024 289.2 Million
2023 222.9 Million
2022 197.2 Million
2021 224.1 Million
2020 165.3 Million

What are Viant Technology Inc.'s risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings 88
Glassdoor Rating 2.8

What are Viant Technology Inc.'s business model and service classifications?

Saas No
Offline Stores No
Service No
Ecommerce No
Exporter No
Mobile App No
Retail No
B2B No
B2C No
Manufacturing No
Wholesale No
Importer No
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