What is Smeg's business focus and history?
Smeg is an Italian manufacturer of high-end domestic appliances, known for blending technology and style in products like ovens, refrigerators, and dishwashers. Founded in 1948 by Vittorio Bertazzoni, the company operates globally with subsidiaries in countries including the USA, UK, France, and Australia. Smeg has received multiple design awards, including the Good Design Award 2024 for eight of its appliances. The company continues to innovate, recently collaborating with Porsche to launch a limited-edition collection of kitchen appliances inspired by Porsche's motorsport heritage.
Smeg Corporate Details & Core Services
Smeg is an Italian manufacturer of high-end domestic appliances, known for blending technology and style in products like ovens, refrigerators, and dishwashers.
Smeg Contact Information & Official Links
What are Smeg's Key Business Metrics & Stats?
No of employees 2600
Founded year 1948
Type private
SAICS CODE 3639
NAICS Code 335220
Industry home appliances
Location Guastalla, Reggio Emilia, Italy
Subsidiary Company
smegusa.com, smeguk.com, smeg.de, smeg.fr, smeg.com.au
Other website smegusa.com, smeguk.com, smeg.de, smeg.fr, smeg.com.au
Pricing Strategy premium pricing, mid-range pricing
Smeg
Firmographic Snapshot
2026
1948
Founded Year
2600
Global Employees
Italy
Headquarters
home appliances Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Smeg raised to date?
Name
Description
Latest Valuation
(USD)
What are Smeg's Core Products?
Name
Description
FAB28 Refrigerator
A retro-style refrigerator available in various colors, combining vintage aesthetics with modern technology.
Portofino Range Cooker
A professional-grade range cooker inspired by the colors of the Mediterranean, offering high performance and style.
Stand Mixer
A 50s style stand mixer designed for versatility and performance in the kitchen.
What are the latest developments at Smeg?
Date
Type
Description
October, 2025
collaboration
Smeg partners with Porsche to launch a limited-edition collection of kitchen appliances inspired by Porsche's motorsport heritage.
January, 2024
award
Smeg wins the Good Design Award 2024 for eight of its appliances, recognized by the Chicago Athenaeum Museum for Architecture and Design.
What industry awards and recognitions has Smeg received?
Date
Type
Description
January, 2024
design
Good Design Award 2024 for eight appliances recognized by the Chicago Athenaeum Museum for Architecture and Design.
December, 2010
design
Good Design Award 2010 for the FP610SG oven and P755SBL hob from the Newson product line.
Smeg VS Gaggenau VS Miele VS Bosch Home Appliances : 2026 Comparison
Feature
Smeg
Gaggenau
Miele
Bosch Home Appliances
Core Strengths FAB28 Refrigerator, Portofino Range Cooker, Stand Mixer
Convection Ovens, Combi-Steam Ovens, Cooktops, Refrigerators, Wine Climate Cabinets
Washing Machines, Dishwashers, Vacuum Cleaners, Ovens, Coffee Machines
Dishwashers, Refrigerators, Ovens, Washing Machines, Dryers
Founded Year 1948
1683
1899
1967
Stock Name/Ticker
Type private
private
private
private
Global Employees 2600
23500
57000
Revenue (Annual) $906 Million(2021)
$5.04(2024)
$17 Billion(2024)
Headquarters Guastalla, Reggio Emilia, Italy
Munich, Bavaria, Germany
GĂĽtersloh, North Rhine-Westphalia, Germany
Munich, Bavaria, Germany
Latest Valuation
$0
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Miele
5.04 | 23500
Bosch Home Appliances
17 | 57000
Competitive Landscape 2026
DexterAgent.ai
What are Smeg's official legal and registration details?
Name
Description
Legal Name
Smeg S.p.A.
Cin number
GST number
Registration number
01555030350
Who is in Smeg's executive leadership team?
Name
Designation
CEO
Vittorio Bertazzoni
Director of National Accounts
Jason Sherwood
Director of Sales & Marketing SDA Division at Smeg USA
Wayne Ackerson
Where are Smeg's primary office locations?
City
Country
New York
USA
London
UK
Paris
France
Sydney
Australia
Moscow
Russia
What are the current business signals and market intelligence for Smeg?
Spending next 3 months
product development, marketing campaigns, sustainability initiatives
Pain points
high competition in the premium appliance market, maintaining brand differentiation, adapting to regional market preferences
Sales motion
direct sales, distributor partnerships, online retail
Buyer Persona
affluent homeowners, interior designers, hospitality procurement managers
Type of customer
retail consumers, hospitality industry, healthcare facilities
Key customer domain
ikea.com, hilton.com, mayo.edu
Annual ACV
$5,000 - $50,000
What is Smeg's annual revenue history?
Year
Revenue (USD)
2021
906 Million
What are Smeg's risk management and compliance ratings?
GDPR RIsk
Yes
Privacy Risk
Yes
Company Ratings
4.2
Glassdoor Rating
3.5
Saas
No
Offline Stores
Yes
Service
Yes
Ecommerce
Yes
Exporter
Yes
Mobile App
No
Retail
Yes
B2B
Yes
B2C
Yes
Manufacturing
Yes
Wholesale
Yes
Importer
No
