What is Shelfie's business focus and history?
Shelfie, formerly known as BitLit, was a Vancouver-based company founded in 2012 by Peter Hudson and Marius Muja. It developed an app that allowed users to obtain free or discounted eBook versions of their physical books by photographing their bookshelves. The company was acquired by Rakuten Kobo in April 2017.
Shelfie Corporate Details & Core Services
Shelfie, formerly known as BitLit, was a Vancouver-based company that developed an app allowing users to obtain free or discounted eBook versions of their physical books by taking photos of their bookshelves. The company was acquired by Rakuten Kobo in April 2017.
Shelfie Contact Information & Official Links
What are Shelfie's Key Business Metrics & Stats?
No of employees
Founded year 2012
Type private
SAICS CODE 7372
NAICS Code 511210
Industry Technology
Location Vancouver, British Columbia, Canada
Parent Company kobo.com
Pricing Strategy Free, Discounted eBooks
Shelfie
Firmographic Snapshot
2026
2012
Founded Year
Global Employees
Canada
Headquarters
Technology Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Shelfie raised to date?
Name
Description
Funding Amount
USD 0
Stage
Seed
Latest Valuation
0 (USD)
Lead Investor
Bay Angels
Investors
Bay Angels, Michael Serbinis, HIGHLINEvc, Michael Volker, Jim Fletcher
What are Shelfie's Core Products?
Name
Description
Shelfie App
An application that enables users to obtain eBook versions of their physical books by photographing their bookshelves.
What are the latest developments at Shelfie?
Date
Type
Description
April, 2017
Acquisition
Shelfie was acquired by Rakuten Kobo.
Shelfie VS Goodreads VS LibraryThing VS BookBub : 2026 Comparison
Feature
Shelfie
Goodreads
LibraryThing
BookBub
Core Strengths Shelfie App
Goodreads Platform
LibraryThing, TinyCat, Litsy
BookBub Featured Deals, Chirp, Author Websites
Founded Year 2012
2007
2005
2012
Stock Name/Ticker
Type private
private
private
private
Global Employees 110
1
120
Revenue (Annual) $0(2026)
Headquarters Vancouver, British Columbia, Canada
San Francisco, California, United States
Portland, Maine, United States
Cambridge, Massachusetts, United States
Latest Valuation $0
$150 Million
$0
What are Shelfie's official legal and registration details?
Name
Description
Legal Name
BitLit Media Inc.
Cin number
GST number
Registration number
Who is in Shelfie's executive leadership team?
Name
Designation
CEO
Peter Hudson
CTO
Marius Muja
Where are Shelfie's primary office locations?
City
Country
Vancouver
Canada
What are the current business signals and market intelligence for Shelfie?
Pain points
Digitizing physical book collections, Accessing eBook versions of owned books
Sales motion
Direct-to-consumer
Buyer Persona
Avid readers, Tech-savvy book collectors
Type of customer
Individual readers, Book collectors
Key customer domain
What are Shelfie's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
Glassdoor Rating
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
No
Mobile App
Yes
Retail
No
B2B
No
B2C
Yes
Manufacturing
No
Wholesale
No
Importer
No
