What is SHELFIE's business focus and history?
SHELFIE is a funded company based in Sydney, Australia, founded in 2016 by Darren Younger. It operates in the Retail Technology industry, providing AI-powered solutions for retailers. SHELFIE has raised $1.7 million in Series A funding. The company has 7 employees and reported a revenue of $770K in 2025. Its top competitors include companies like Trax, Pensa Systems, and Vispera.
SHELFIE Corporate Details & Core Services
SHELFIE is an Australian technology company specializing in AI-powered retail solutions, offering cloud-based platforms that provide real-time in-store data insights to address challenges like out-of-stock items and inventory management.
SHELFIE Contact Information & Official Links
Website https://shelfie.com.au
Social
Head office address Sydney, New South Wales, Australia
Tags
Retail Analytics
Artificial Intelligence
Image Recognition
Machine Learning
What are SHELFIE's Key Business Metrics & Stats?
No of employees 7
Founded year 2016
Type private
Industry Retail Technology
Location Sydney, New South Wales, Australia
Other website shelfieretail.com
SHELFIE
Firmographic Snapshot
2026
2016
Founded Year
7
Global Employees
Australia
Headquarters
Retail Technology Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has SHELFIE raised to date?
Name
Description
Funding Amount
USD 1.7 Million
Stage
Series A
Latest Valuation
0 (USD)
Lead Investor
DTRIBE Capital
Investors
DTRIBE Capital, Brandhaus Capital Partners
What are SHELFIE's Core Products?
Name
Description
Shelfie AI Platform
A cloud-based AI platform providing real-time in-store data insights to solve the 'Empty Shelf Challenge'.
What are the latest developments at SHELFIE?
Date
Type
Description
January, 2026
Partnership
Shelfie partners with The Barcode Warehouse to showcase AI retail camera technology at The ICE Centre.
SHELFIE VS Trax VS Pensa Systems VS Vispera VS Occicor VS Neurolabs : 2026 Comparison
Feature
SHELFIE
Trax
Pensa Systems
Vispera
Occicor
Neurolabs
Core Strengths Shelfie AI Platform
Trax Image Recognition, Trax Retail Execution, Trax Consumer Engagement
Vision AI for Retail
Shelfsight, Storesense
Occicor
ZIA
Founded Year 2016
2010
2016
2014
2021
2018
Stock Name/Ticker
Type private
private
private
private
private
private
Global Employees 7
725
100
120
11
39
Revenue (Annual) $770 Thousand(2025)
$79.8 Million(2025)
$8.3 Million(2025)
Headquarters Sydney, New South Wales, Australia
Boston, Massachusetts, United States
Austin, Texas, United States
Istanbul, Istanbul, Turkey
Sant Cugat del Vallès, Catalonia, Spain
London, England, United Kingdom
Latest Valuation $0
$1.9 Billion
$0
$46.2 Million
$37.5 Million
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Trax
79.8 | 725
Vispera
8.3 | 120
Competitive Landscape 2026
DexterAgent.ai
What are SHELFIE's official legal and registration details?
Name
Description
Legal Name
Shelfie Pty Ltd
Cin number
GST number
Registration number
ACN 615 582 217
Who is in SHELFIE's executive leadership team?
Name
Designation
CEO
Darren Younger
Vice President EMEA
Yehia Oweiss
General Manager and Chief Technology Officer
Giuseppe Porcelli
Head of Research and Development
Ramasamy Seenivasagan
Where are SHELFIE's primary office locations?
City
Country
Sydney
Australia
What are the current business signals and market intelligence for SHELFIE?
Pain points
Out-of-stock items, Inventory management, Loss prevention, Misplaced products, Missing label detection
Type of customer
Retailers, Supermarkets
Key customer domain
What is SHELFIE's annual revenue history?
Year
Revenue (USD)
2025
770 Thousand
What are SHELFIE's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
Glassdoor Rating
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
No
Mobile App
No
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
