What is Sensor Tower's business focus and history?
Sensor Tower is a funded company based in San Francisco, United States, founded in 2013 by Oliver Yeh and Alex Malafeev. It operates as a provider of digital intelligence and analytics, offering insights into mobile apps, digital advertising, retail media, and audience behavior for global brands and app publishers. Sensor Tower has raised a total of $46.12 million across 3 funding rounds, with the latest being a $45 million Series B in May 2020 led by Riverwood Capital. The company has several active competitors, including Apptopia, App Annie, and Appfigures.
Sensor Tower Corporate Details & Core Services
Sensor Tower is a leading provider of digital intelligence and analytics, offering insights into mobile apps, digital advertising, retail media, and audience behavior for global brands and app publishers.
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What are Sensor Tower's Key Business Metrics & Stats?
No of employees
Founded year
2013
Type
private
Industry
Technology, Information and Internet
Location
San Francisco, California, United States
Subsidiary Company
pathmatics.com, data.ai
Pricing Strategy
custom enterprise solutions
How much funding has Sensor Tower raised to date?
Name
Description
Funding Amount
USD 45 Million
Stage
Series B
Latest Valuation
(USD)
Lead Investor
Riverwood Capital
Investors
Riverwood Capital
What are Sensor Tower's Core Products?
Name
Description
Store Intelligence
Provides real-time data on app store performance, including downloads, revenue, and market share metrics.
Ad Intelligence
Offers insights into mobile advertising strategies, ad creatives, and spend analysis across various networks.
Usage Intelligence
Delivers data on app usage trends, user engagement, and retention metrics.
App Intelligence
Provides tools for app store optimization, competitor analysis, and keyword tracking.
Pathmatics
Offers digital advertising intelligence, including ad spend, impressions, and creative analysis across display, social, video, mobile, native, and OTT advertising.
Audience Insights
Helps brands understand their competitors' advertising strategies and audiences across web, social, and mobile platforms.
Retail Media Insights
Provides visibility into retail media networks, helping brands analyze competitors' investments and strategies.
Game IQ
Offers insights into mobile gaming strategies, monetization, and market trends.
Video Game Insights
Provides comprehensive data on PC and console gaming markets, including player engagement and revenue metrics.
Live Ops Insights
Analyzes live operations strategies in mobile games to drive engagement, retention, and revenue.
What are the latest developments at Sensor Tower?
Date
Type
Description
March, 2024
acquisition
Sensor Tower acquires market intelligence platform data.ai to expand its digital intelligence offerings.
What industry awards and recognitions has Sensor Tower received?
Date
Type
Description
, 2023
ranking
Ranked #271 on America's Best Startup Employers list by Forbes.
Sensor Tower VS Apptopia VS data.ai VS Appfigures : 2026 Comparison
Store Intelligence, Ad Intelligence, Usage Intelligence, App Intelligence, Pathmatics, Audience Insights, Retail Media Insights, Game IQ, Video Game Insights, Live Ops Insights
Mobile App Analytics, Advertising Intelligence, SDK Intelligence
Mobile Web Intelligence, App Annie Intelligence
App Intelligence, Apple Ads Intelligence, ASO Tools, Universal Analytics, Mobile Market Index
Founded Year
2013
2011
2010
2009
Stock Name/Ticker
Type
private
private
private
private
Global Employees
55
450
15
Revenue (Annual)
$5(2014)
$100 Million(2019)
Headquarters
San Francisco, California, United States
Boston, Massachusetts, United States
San Francisco, California, United States
New York, New York, United States
Latest Valuation
$0
What are Sensor Tower's official legal and registration details?
Name
Description
Legal Name
Sensor Tower, Inc.
Cin number
GST number
Registration number
Who is in Sensor Tower's executive leadership team?
Name
Designation
CEO
Oliver Yeh
Co-founder
Alex Malafeev
Where are Sensor Tower's primary office locations?
City
Country
San Francisco
United States
London
United Kingdom
Shanghai
China
Seoul
South Korea
New York
United States
Tokyo
Japan
Culver City
United States
What are the current business signals and market intelligence for Sensor Tower?
Pain points
lack of visibility into app performance, difficulty in tracking competitor advertising strategies, challenges in understanding audience engagement
Sales motion
direct sales, enterprise sales
Buyer Persona
marketing executives, product managers, growth strategists, data analysts
