What is SellerX's business focus and history?
SellerX is a funded company based in Berlin, Germany, founded in 2020 by Philipp Triebel and Malte Horeyseck. It operates as an eCommerce aggregator, acquiring and scaling Amazon businesses into global household names. SellerX has raised over $750 million in funding, with a latest valuation of $1 billion. The company has over 600 employees and manages more than 20 brands across multiple categories.
SellerX Corporate Details & Core Services
SellerX is a Berlin-based eCommerce company specializing in acquiring and scaling Amazon businesses into global household names. Founded in 2020, it has grown into one of Europe's leading brand platforms, managing over 20 brands across multiple categories.
SellerX Contact Information & Official Links
What are SellerX's Key Business Metrics & Stats?
No of employees 600
Founded year 2020
Type private
Industry eCommerce
Location Berlin, Germany
Subsidiary Company
kw-commerce.de, elevatebrands.com
SellerX
Firmographic Snapshot
2026
2020
Founded Year
600
Global Employees
Germany
Headquarters
eCommerce Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has SellerX raised to date?
Name
Description
Funding Amount
USD 500 Million
Stage
Debt and Equity Financing
Latest Valuation
1 Billion (USD)
Lead Investor
Sofina
Investors
Sofina, BlackRock, Victory Park Capital, ADIA
What are SellerX's Core Products?
Name
Description
Rhino USA
Adventure gear brand now stocked in major US retailers.
Sun Ninja
Beach products brand engaging directly with customers.
Encha
Matcha brand featured at events like Coffee & Chill.
Garden Republic
Planting kits brand with licensing partnerships.
Big Fudge
Vinyl accessories brand with a growing subscriber base.
What are the latest developments at SellerX?
Date
Type
Description
May, 2023
Acquisition
SellerX to acquire Elevate Brands, creating one of the world's leading eCommerce aggregators.
SellerX VS Thrasio VS Razor Group VS Perch : 2026 Comparison
Feature
SellerX
Thrasio
Razor Group
Perch
Core Strengths Rhino USA, Sun Ninja, Encha, Garden Republic, Big Fudge
Angry Orange, SafeRest, ThisWorx
Effekt Manufaktur, POWRX, Valoreo
Satina, Bnext, Flathead Products, GYMBee
Founded Year 2020
2018
2020
2019
Stock Name/Ticker
Type private
private
private
private
Global Employees 600
415
450
201
Revenue (Annual) $147 Million(2024)
$500 Million(2020)
$453 Million(2022)
$50 Million(2025)
Headquarters Berlin, Germany
Walpole, Massachusetts, United States
Berlin, Germany
Boston, Massachusetts, United States
Latest Valuation $1 Billion
$10 Billion
$1.2 Billion
$0
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Thrasio
500 | 415
Razor Group
453 | 450
Perch
50 | 201
Competitive Landscape 2026
DexterAgent.ai
What are SellerX's official legal and registration details?
Name
Description
Legal Name
SellerX GmbH
Cin number
GST number
Registration number
Who is in SellerX's executive leadership team?
Name
Designation
CEO
Philipp Triebel
Co-CEO
Malte Horeyseck
President
Ryan Gnesin
Global Head of M&A
Jeremy Bell
Global Business Development Head
Rob Bell
Where are SellerX's primary office locations?
City
Country
Berlin
Germany
London
United Kingdom
Austin
United States
Manila
Philippines
Hong Kong
Hong Kong
Dongguan
China
What are the current business signals and market intelligence for SellerX?
Spending next 3 months
Acquisitions, Brand Scaling, Technology Investment
Pain points
Scaling eCommerce Brands, Operational Efficiency, Market Expansion
Sales motion
B2B
Buyer Persona
Amazon Sellers, eCommerce Entrepreneurs
Type of customer
Amazon Sellers, eCommerce Entrepreneurs
Key customer domain
What is SellerX's annual revenue history?
Year
Revenue (USD)
2024
147 Million
What are SellerX's risk management and compliance ratings?
GDPR RIsk
Yes
Privacy Risk
Yes
Company Ratings
Glassdoor Rating
Saas
No
Offline Stores
No
Service
Yes
Ecommerce
Yes
Exporter
Yes
Mobile App
No
Retail
Yes
B2B
Yes
B2C
Yes
Manufacturing
No
Wholesale
No
Importer
No
