What is Rumah.com's business focus and history?

Rumah.com was a leading property portal in Indonesia, founded in 2007 by Harlow G. Russel. It operated as a private company under the ownership of PropertyGuru Group, providing comprehensive property listings and information to assist users in making informed real estate decisions. The company ceased operations on November 30, 2023, impacting 61 employees. Prior to its closure, Rumah.com had received significant funding, including a SGD 300 million Series D round in September 2020 led by Kohlberg Kravis Roberts. Its top competitors included Rumah123.com, 99.co, and Lamudi.co.id.

Rumah.com Corporate Details & Core Services

Rumah.com was a leading property portal in Indonesia, providing comprehensive property listings and information to assist users in making informed real estate decisions.

Rumah.com Contact Information & Official Links

Website https://www.rumah.com
Social  
Head office address Jakarta, DKI Jakarta, Indonesia
Tags property portal real estate Indonesia

What are Rumah.com's Key Business Metrics & Stats?

No of employees 61
Founded year 2007
Type private
SAICS CODE 7375
NAICS Code 517110
Industry Real Estate
Location Jakarta, DKI Jakarta, Indonesia
Parent Company propertyguru.com.sg
Pricing Strategy free listings, premium listings
Rumah.com Firmographic Snapshot 2026 2007 Founded Year 61 Global Employees Indonesia Headquarters Real Estate Industry Private Type Verified by DexterAgent.ai

How much funding has Rumah.com raised to date?

Name Description
Funding Amount USD 300 Million
Stage Series D
Latest Valuation 2.5 Billion (USD)
Lead Investor Kohlberg Kravis Roberts
Investors Kohlberg Kravis Roberts, TPG Capital, Emtek Group

What are Rumah.com's Core Products?

Name Description
Property Listings Comprehensive listings of residential and commercial properties for sale and rent.
Property News Latest news and insights on the property market in Indonesia.

What are the latest developments at Rumah.com?

Date Type Description
November, 2023 closure Rumah.com ceased operations on November 30, 2023.

What industry awards and recognitions has Rumah.com received?

Date Type Description
June, 2019 industry recognition Best Property Portal in Indonesia

Rumah.com VS Rumah123 VS 99.co VS Lamudi.co.id : 2026 Comparison

Feature Rumah.com Rumah123 99.co Lamudi.co.id
Core Strengths Property Listings, Property News Property Listings, KPR Simulation, Property News and Guides 99.co Singapore Property, Rumah123, iProperty.com.sg, SRX LamudiPRO
Founded Year 2007 2007 2014 2014
Stock Name/Ticker
Type private private private private
Global Employees 61 250 678 380
Revenue (Annual) $2.6 Million(2022)   $17 Million(2023)  
Headquarters Jakarta, DKI Jakarta, Indonesia Jakarta Selatan, Jakarta, Indonesia Singapore, Singapore Jakarta Selatan, Jakarta, Indonesia
Latest Valuation $2.5 Billion   $80 Million $0
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS 99.co 17 | 678 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Rumah.com
Cin number
GST number
Registration number

Who is in Rumah.com's executive leadership team?

Name Designation
CEO Hari V. Krishnan
President Director Harlow G. Russel

Where are Rumah.com's primary office locations?

City Country
Jakarta Indonesia

What are the current business signals and market intelligence for Rumah.com?

Pain points market competition, operational costs, regulatory challenges
Sales motion online marketplace, advertising services
Buyer Persona individual property seekers, real estate professionals
Type of customer property buyers, property sellers, real estate agents, property developers
Key customer domain propertyguru.com.sg

What is Rumah.com's annual revenue history?

Year Revenue (USD)
2020 1.8 Million
2021 2.3 Million
2022 2.6 Million

What are Rumah.com's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings
Glassdoor Rating

What are Rumah.com's business model and service classifications?

Saas No
Offline Stores No
Service Yes
Ecommerce No
Exporter No
Mobile App Yes
Retail No
B2B Yes
B2C Yes
Manufacturing No
Wholesale No
Importer No
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