What is Productsup's business focus and history?
Productsup is a privately held company based in Berlin, Germany, founded in 2010. It operates as a leading enterprise feed management and product content syndication platform, enabling businesses to optimize product experiences across over 2,500 channels. Productsup has raised over $70 million in funding from investors including Bregal Milestone and Nordwind Capital. The company has 251-500 employees and serves over 1,000 global brands such as L'Oréal, PUMA, Sephora, and ALDI.
Productsup Corporate Details & Core Services
Productsup is a leading enterprise feed management and product content syndication platform, enabling businesses to optimize product experiences across over 2,500 channels.
Productsup Contact Information & Official Links
| Website | https://www.productsup.com |
| Social | |
| Email id | hello@productsup.com |
| Phone number | +49 30 60985355 |
| Head office address | Berlin, Berlin, Germany |
| Tags | Feed Management Product Content Syndication E-Commerce Platforms Marketing Automation SaaS |
What are Productsup's Key Business Metrics & Stats?
| No of employees | 251 |
| Founded year | 2010 |
| Type | private |
| Industry | Software Development |
| Location | Berlin, Berlin, Germany |
| Pricing Strategy | Custom quotes based on product volume and required features, Tiered, value-based pricing, Add-ons for advanced analytics and integrations |
How much funding has Productsup raised to date?
| Name | Description |
|---|---|
| Funding Amount | USD 20 Million |
| Stage | Series A |
| Latest Valuation | (USD) |
| Lead Investor | Nordwind Capital |
| Investors | Nordwind Capital, Deutsche Handelsbank, KfW, Moritz Zimmermann, Richard Schwenke, Tobias Tschötsch |
What are Productsup's Core Products?
| Name | Description |
|---|---|
| Productsup Platform | A global feed management and syndication platform designed for large-scale commerce, enabling businesses to manage product content journeys within a single integrated system to simplify operations and drive sales. |
| AI Data Services | A suite of AI tools within the Productsup platform that allows businesses to generate and manipulate product content per audience, channel, and market on a global scale, enhancing efficiency and personalization. |
| Google Comparison Shopping Service (CSS) Add-on | An add-on integrated into the Productsup platform that enables businesses to manage campaigns, optimize product content, and drive more qualified traffic from a single solution, reducing cost per click by up to 20%. |
What are the latest developments at Productsup?
| Date | Type | Description |
|---|---|---|
| 07, 2025 | Product Launch | Productsup introduced a new Google Comparison Shopping Service (CSS) add-on to enhance Google Shopping campaign performance. |
| 02, 2025 | Partnership | Productsup partnered with Syndigo to expand global product experience management capabilities. |
| 06, 2025 | Product Launch | Productsup launched the Onboarding Portal to streamline data integration from multiple suppliers. |
| 09, 2024 | Product Launch | Productsup introduced Productsup Connect, a developer program for enhanced control over product data workflows. |
| 06, 2022 | Acquisition | Productsup acquired World of Content to enhance product content syndication capabilities. |
Productsup VS Salsify VS Feedonomics VS Channable VS DataFeedWatch VS Akeneo : 2026 Comparison
| Feature | Productsup | Salsify | Feedonomics | Channable | DataFeedWatch | Akeneo |
|---|---|---|---|---|---|---|
| Core Strengths | Productsup Platform, AI Data Services, Google Comparison Shopping Service (CSS) Add-on | PXM Product Experience Management, SXM Supplier Experience Management, PXM Network | Feedonomics for Advertising, Feedonomics for Listings & Orders | Feed Management, Marketplaces, PPC Optimization, Creatives, CSS, Insights & Analytics, AI Suite | DataFeedWatch, DataFeedWatch AI, Competitive Price Monitoring, Search Ads Automation, CSS (Comparison Shopping Service) Ads | Akeneo Product Cloud, PIM - Centralize, Manage & Enrich, DAM - Manage Product Assets, SDM - Onboard Suppliers, Activation - Syndicate PX, Digital Showroom, PX Insights – Optimize with Customer Data |
| Founded Year | 2010 | 2012 | 2014 | 2014 | 2012 | 2013 |
| Stock Name/Ticker | ||||||
| Type | private | private | private | private | private | private |
| Global Employees | 251 | 555 | 450 | 320 | 400 | |
| Revenue (Annual) | $67.5 Million(2024) | $200 Million(2024) | $22.8 Million(2022) | $30.5 Million(2025) | $11.2 Million(2025) | $135 Million(2022) |
| Headquarters | Berlin, Berlin, Germany | Boston, Massachusetts, United States | Woodland Hills, California, United States | Utrecht, Netherlands | San Mateo, California, United States | Nantes, France |
| Latest Valuation | $2 Billion | $145 Million |
What are Productsup's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Products Up GmbH |
| Cin number | |
| GST number | |
| Registration number |
Who is in Productsup's executive leadership team?
| Name | Designation |
|---|---|
| CEO | Vincent Peters |
| Chief Innovation Officer | Marcel Hollerbach |
| Director of Engineering - Tech Operations | Guillaume Lefranc |
Where are Productsup's primary office locations?
| City | Country |
|---|---|
| Berlin | Germany |
| Munich | Germany |
| New York | United States |
| Sydney | Australia |
| Barcelona | Spain |
| Hyderabad | India |
| 's-Hertogenbosch | Netherlands |
What are the current business signals and market intelligence for Productsup?
| Spending next 3 months | Enhancing AI and automation features, Expanding global market reach, Developing new integrations with e-commerce platforms |
| Pain points | Managing complex product data across multiple channels, Ensuring consistent product information globally, Optimizing product content for diverse platforms, Streamlining supplier data onboarding |
| Sales motion | Direct sales to enterprise clients, Partnerships with agencies and technology providers, Offering tailored solutions based on client needs |
| Buyer Persona | E-commerce managers, Digital marketing directors, Product information managers, IT directors |
| Type of customer | Large enterprises, Global brands, Retailers, Agencies |
| Key customer domain | E-commerce, Retail, Manufacturing, Pharmaceuticals |
| Annual ACV | Monthly subscriptions ranging from $1,000 to over $10,000, Additional costs for advanced features and services, Annual contracts offering 15-20% discounts |
What is Productsup's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2024 | 63 Million |
| 2024 | 67.5 Million |
| 2023 | 57.9 Million |
| 2019 | 12 Million |
What are Productsup's risk management and compliance ratings?
| GDPR RIsk | No |
| Privacy Risk | No |
| Company Ratings | 2.9 |
| Glassdoor Rating | 3.8 |
What are Productsup's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | No |
| Exporter | No |
| Mobile App | No |
| Retail | No |
| B2B | No |
| B2C | No |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |