What is Peak's business focus and history?

Peak is a British artificial intelligence company based in Manchester, founded in 2015 by Richard Potter, David Leitch, and Atul Sharma. It provides a Decision Intelligence platform that enables businesses to embed AI into their decision-making processes to optimize operations and drive growth. Peak has raised a total of $119 million in funding, with its latest Series C round led by SoftBank Vision Fund 2. The company was acquired by UiPath in March 2025 to expand agentic AI solutions for enterprise growth. Peak's customers include industry leaders such as PepsiCo, KFC, and PrettyLittleThing.

Peak Corporate Details & Core Services

Peak is a British artificial intelligence company that provides a Decision Intelligence platform, enabling businesses to embed AI into their decision-making processes to optimize operations and drive growth.

Peak Contact Information & Official Links

Website https://peak.ai
Social        
Email id richard.potter@peak.bi
Phone number +44.07920721534
Head office address Manchester, Greater Manchester, United Kingdom
Tags Artificial Intelligence Decision Intelligence SaaS

What are Peak's Key Business Metrics & Stats?

No of employees 352
Founded year 2015
Type private
Industry Artificial Intelligence
Location Manchester, Greater Manchester, United Kingdom
Parent Company uipath.com
Pricing Strategy Subscription-Based SaaS
Peak Firmographic Snapshot 2026 2015 Founded Year 352 Global Employees United Kingdom Headquarters ArtificialIntelligence Industry Private Type Verified by DexterAgent.ai

How much funding has Peak raised to date?

Name Description
Funding Amount USD 1.4 Million
Stage Seed
Latest Valuation 267 Million (USD)
Lead Investor Praetura Ventures
Investors Praetura Ventures

What are Peak's Core Products?

Name Description
Co:Driver An agentic AI assistant that combines large language models with business data to enhance productivity.
Inventory AI Optimizes inventory decisions across purchasing, production, and fulfillment.
Pricing AI Optimizes pricing strategies to maximize revenue and profitability.

What are the latest developments at Peak?

Date Type Description
March, 2025 Acquisition UiPath acquires Peak.ai to expand agentic AI solutions for enterprise growth.
July, 2024 Product Release Peak announces general availability of Co:Driver, its agentic AI assistant.

What industry awards and recognitions has Peak received?

Date Type Description
, Certification ISO 27001 Certified
, Certification SOC 2 Type 2 Audited
, Recognition Named as one of the Top 25 Best Mid-Sized Companies to Work For
Name Description
Legal Name Peak AI Ltd.
Cin number
GST number
Registration number

Who is in Peak's executive leadership team?

Name Designation
CEO Richard Potter
CIO David Leitch
CTO Atul Sharma

Where are Peak's primary office locations?

City Country
Manchester United Kingdom
London United Kingdom
New York United States
Jaipur India
Pune India

What are the current business signals and market intelligence for Peak?

Spending next 3 months Product Development, Global Expansion, R&D Investment
Pain points Complex Decision-Making Processes, Data Integration Challenges, Operational Inefficiencies
Sales motion Direct Sales, Partnerships
Buyer Persona CIOs, CTOs, Operations Managers
Type of customer Retail, Manufacturing, Consumer Packaged Goods
Key customer domain pepsico.com, kfc.com, prettylittlething.com

What is Peak's annual revenue history?

Year Revenue (USD)
2023 11.6 Million

What are Peak's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings
Glassdoor Rating

What are Peak's business model and service classifications?

Saas Yes
Offline Stores No
Service Yes
Ecommerce No
Exporter Yes
Mobile App No
Retail No
B2B Yes
B2C No
Manufacturing No
Wholesale No
Importer No
Get Company Intelligence in API
(Price is 0.1 USD/Record - pay as you go)

 

Get Company Intelligence in API
(Price is 0.1 USD/Record - pay as you go)