What is Orient Electric's business focus and history?

Orient Electric Limited, part of the diversified USD 3 billion CK Birla Group, is a leading Indian electrical brand with a significant global presence. Founded in 1954 by C. K. Birla, the company offers a diverse portfolio of fans, lighting, home appliances, switches, and switchgear. With operations spanning over 30 countries, Orient Electric has established itself as a trusted brand in the consumer electrical space. The company is publicly listed on the NSE under the symbol 'ORIENTELEC' and on the BSE under the code '541301'.

Orient Electric Corporate Details & Core Services

Orient Electric Limited, part of the diversified USD 3 billion CK Birla Group, is a leading Indian electrical brand with a significant global presence. The company offers a diverse portfolio of fans, lighting, home appliances, switches, and switchgear. With operations spanning over 30 countries, Orient Electric has established itself as a trusted brand in the consumer electrical space.

Orient Electric Contact Information & Official Links

Website https://orientelectric.com
Social        
Email id customer.connect@orientelectric.com
Phone number +91 11 40507000
Head office address New Delhi, Delhi, India
Tags Electrical Equipment Home Appliances Lighting Switchgear Fans

What are Orient Electric's Key Business Metrics & Stats?

No of employees 1267
Founded year 1954
Type public
SAICS CODE 3641
NAICS Code 335210
Industry Consumer Electronics
Location New Delhi, Delhi, India
Parent Company ckbirlagroup.com
Stock Name ORIENTELEC (NSE), 541301 (BSE)
Other website orientelectriceshop.com
Pricing Strategy Standard, Premium
Orient Electric ORIENTELEC (NSE), 541301 (BSE) Firmographic Snapshot 2026 1954 Founded Year 1267 Global Employees India Headquarters ConsumerElectronics Industry Public Type Verified by DexterAgent.ai

How much funding has Orient Electric raised to date?

Name Description
Latest Valuation 0 (USD)

What are Orient Electric's Core Products?

Name Description
Ceiling Fans A wide range of energy-efficient and stylish ceiling fans.
LED Lighting Innovative LED lighting solutions for homes and offices.
Air Coolers High-performance air coolers for effective cooling.
Water Heaters Durable and efficient water heaters.
Switchgear Reliable switchgear products including MCBs and RCCBs.

What are the latest developments at Orient Electric?

Date Type Description
July, 2023 Product Launch Launched first-of-its-kind Cloud 3 fan with Cloudchill technology.
December, 2020 Corporate Announcement Entered the 'Fortune India 500 List' in 2020.

What industry awards and recognitions has Orient Electric received?

Date Type Description
June, 2022 Brand Recognition Recognized as one of the 'Asia’s Greatest Brands 2021-22' by URS Media Consulting P. L. and AsiaOne.

Orient Electric VS Havells India Limited VS Bajaj Electricals VS Crompton Greaves Consumer Electricals Limited : 2026 Comparison

Feature Orient Electric Havells India Limited Bajaj Electricals Crompton Greaves Consumer Electricals Limited
Core Strengths Ceiling Fans, LED Lighting, Air Coolers, Water Heaters, Switchgear LV Motors, Home Appliances, Lighting, Consumer and Industrial Switchgear, Cables and Wires Ceiling Fans, LED Lighting, Mixer Grinders, Water Heaters Fans, Lighting, Pumps, Home Appliances
Founded Year 1954 1958 1938 2015
Stock Name/Ticker ORIENTELEC (NSE), 541301 (BSE) HAVELLS (NSE) 500031 (BSE), BAJAJELEC (NSE) CROMPTON (NSE)
Type public public public public
Global Employees 1267 8163 2674 2333
Revenue (Annual) $303.3 Million(2024) $2.6 Billion(2025) $583.5(2025) $(2025)
Headquarters New Delhi, Delhi, India Noida, Uttar Pradesh, India Mumbai, Maharashtra, India Mumbai, Maharashtra, India
Latest Valuation $0 $8.8 Billion    
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Havells India Limited 2.6 | 8163 Bajaj Electricals 583.5 | 2674 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Orient Electric Limited
Cin number U31100OR2016PLC025892
GST number
Registration number U31100OR2016PLC025892

Who is in Orient Electric's executive leadership team?

Name Designation
CEO Ravindra Singh Negi
Chairman Chandra Kant Birla
Independent Director TCA Ranganathan
Independent Director K Pradeep Chandra
Independent Director Alka Marezban Bharucha

Where are Orient Electric's primary office locations?

City Country
New Delhi India
Bhubaneswar India
Faridabad India
Hyderabad India
Noida India

What are the current business signals and market intelligence for Orient Electric?

Spending next 3 months Product Innovation, Market Expansion, Digital Marketing
Pain points Energy Efficiency, Product Durability, After-Sales Service
Sales motion Direct Sales, Distributor Network, Online Sales
Buyer Persona Homeowners, Interior Designers, Builders
Type of customer Retail Consumers, Businesses
Key customer domain reliancefresh.com, bigbasket.com
Annual ACV $500 - $5,000

What is Orient Electric's annual revenue history?

Year Revenue (USD)
2024 303.3 Million
2023 267 Million
2022 260.4 Million

What are Orient Electric's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings 3.7
Glassdoor Rating 3.7

What are Orient Electric's business model and service classifications?

Saas No
Offline Stores Yes
Service Yes
Ecommerce Yes
Exporter Yes
Mobile App No
Retail Yes
B2B Yes
B2C Yes
Manufacturing Yes
Wholesale Yes
Importer No
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