What is Mixer's business focus and history?

Mixer was an American video game live streaming platform emphasizing interactivity and low latency, allowing viewers to influence streams in real-time. Launched in 2016 as Beam, it was acquired by Microsoft in August 2016 and rebranded as Mixer in 2017. The service was integrated into Microsoft's Xbox division and featured top-level integration on Xbox One. In June 2020, Microsoft announced the closure of Mixer, redirecting users to Facebook Gaming as of July 22, 2020.

Mixer Corporate Details & Core Services

Mixer was an American video game live streaming platform emphasizing interactivity and low latency, allowing viewers to influence streams in real-time. Launched in 2016 as Beam, it was acquired by Microsoft in August 2016 and rebranded as Mixer in 2017. The service was integrated into Microsoft's Xbox division and featured top-level integration on Xbox One. In June 2020, Microsoft announced the closure of Mixer, redirecting users to Facebook Gaming as of July 22, 2020.

Mixer Contact Information & Official Links

Website https://mixer.com
Social
Head office address Seattle, Washington, United States
Tags live streaming video games interactive streaming Microsoft Beam

What are Mixer's Key Business Metrics & Stats?

No of employees
Founded year 2016
Type private
Industry Live Streaming
Location Seattle, Washington, United States
Parent Company microsoft.com
Mixer Firmographic Snapshot 2026 2016 Founded Year Global Employees United States Headquarters LiveStreaming Industry Private Type Verified by DexterAgent.ai

How much funding has Mixer raised to date?

Name Description
Funding Amount USD 50 Thousand
Stage Startup Battlefield
Latest Valuation 0 (USD)
Lead Investor TechCrunch Disrupt
Investors TechCrunch Disrupt

What are Mixer's Core Products?

Name Description
Mixer Live Streaming Platform A live streaming service focusing on video game content with interactive features allowing real-time viewer participation.

What are the latest developments at Mixer?

Date Type Description
June, 2020 Closure Announcement Microsoft announced the closure of Mixer and partnership with Facebook Gaming.

Mixer VS Twitch VS YouTube VS Facebook Gaming : 2026 Comparison

Feature Mixer Twitch YouTube Facebook Gaming
Core Strengths Mixer Live Streaming Platform Twitch Prime, Twitch Turbo YouTube Premium, YouTube TV, YouTube Shorts, YouTube Music, YouTube Studio Facebook Gaming App
Founded Year 2016 2011 2005 2018
Stock Name/Ticker AMZN (NASDAQ) GOOGL (NASDAQ)
Type private private private private
Global Employees 2000
Revenue (Annual)   $1.8 Billion(2024) $60 Billion(2025)  
Headquarters Seattle, Washington, United States San Francisco, California, United States San Bruno, California, United States Menlo Park, California, United States
Latest Valuation $0 $970 Million $1.7 Billion $0
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Twitch 1.8 | 2000 YouTube 60 | 0 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Mixer
Cin number
GST number
Registration number

Who is in Mixer's executive leadership team?

Name Designation
CEO

Where are Mixer's primary office locations?

City Country
Seattle United States

What are the current business signals and market intelligence for Mixer?

Pain points inability to scale operations, competition from established platforms
Type of customer gamers, streamers, content creators
Key customer domain

What are Mixer's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings
Glassdoor Rating

What are Mixer's business model and service classifications?

Saas No
Offline Stores No
Service Yes
Ecommerce No
Exporter No
Mobile App Yes
Retail No
B2B No
B2C Yes
Manufacturing No
Wholesale No
Importer No
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