What is Melltoo's business focus and history?
Melltoo is a private company based in Dubai, United Arab Emirates, founded in 2013 by Morrad Irsane and Sharene Lee. It operates as a peer-to-peer mobile marketplace for secondhand items, offering in-app payments and door-to-door shipping services. Melltoo has raised funding from investors including Nomadic Capital, Middle East Venture Partners (MEVP), and Gobi Partners. In August 2022, Melltoo was acquired by Cartlow. The company has 35 employees and generates approximately $1 million in annual revenue.
Melltoo Corporate Details & Core Services
Melltoo is a peer-to-peer mobile marketplace for secondhand items, offering in-app payments and door-to-door shipping services.
Melltoo Contact Information & Official Links
Website https://melltoo.com
Social
Phone number +971 44511555
Head office address Dubai, Dubai, United Arab Emirates
Tags
E-Commerce
Marketplace
Mobile App
Secondhand Goods
What are Melltoo's Key Business Metrics & Stats?
No of employees 35
Founded year 2013
Type private
SAICS CODE 7389
NAICS Code 454111
Industry E-Commerce
Location Dubai, Dubai, United Arab Emirates
Parent Company cartlow.com
Pricing Strategy Free Listing, Commission on Sales
Melltoo
Firmographic Snapshot
2026
2013
Founded Year
35
Global Employees
United Arab Emirates
Headquarters
E-Commerce Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Melltoo raised to date?
Name
Description
Funding Amount
USD 1 Million
Stage
Seed
Latest Valuation
1 Million (USD)
Investors
Nomadic Capital, Middle East Venture Partners (MEVP)
What are Melltoo's Core Products?
Name
Description
Melltoo Mobile App
A mobile application for buying and selling secondhand items with in-app payments and delivery services.
What are the latest developments at Melltoo?
Date
Type
Description
August, 2022
Acquisition
Cartlow acquires second-hand goods marketplace Melltoo
What industry awards and recognitions has Melltoo received?
Date
Type
Description
, 2015
Recognition
Named one of 'The Most Promising UAE-based startups' by Forbes Middle East
Melltoo VS Cartlow VS Dubizzle VS letgo : 2026 Comparison
Feature
Melltoo
Cartlow
Dubizzle
letgo
Core Strengths Melltoo Mobile App
Cartlow Marketplace, VASCART
dubizzle, Bayut
letgo App
Founded Year 2013
2019
2005
2015
Stock Name/Ticker DUBIZZLE (Dubai Financial Market)
Type private
private
public
private
Global Employees 35
57
Revenue (Annual) $1 Million(2025)
$10 Million(2025)
$150 Million(2025)
$250 Million(2025)
Headquarters Dubai, Dubai, United Arab Emirates
Dubai, Dubai, United Arab Emirates
Dubai, Dubai, United Arab Emirates
Istanbul, Istanbul, Turkey
Latest Valuation $1 Million
$0
$1 Billion
$1.5 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Cartlow
10 | 57
Dubizzle
150 | 0
letgo
250 | 0
Competitive Landscape 2026
DexterAgent.ai
What are Melltoo's official legal and registration details?
Name
Description
Legal Name
Melltoo
Cin number
GST number
Registration number
Who is in Melltoo's executive leadership team?
Name
Designation
CEO
Morrad Irsane
COO
Sharene Lee
Where are Melltoo's primary office locations?
City
Country
Dubai
United Arab Emirates
What are the current business signals and market intelligence for Melltoo?
Spending next 3 months
Technology Development, Market Expansion
Pain points
Trust in Transactions, Logistics of Secondhand Goods
Sales motion
Online Marketplace, Mobile App
Buyer Persona
Tech-Savvy Individuals, Budget-Conscious Shoppers
Type of customer
Individual Consumers, Small Businesses
Key customer domain
Annual ACV
$50
What is Melltoo's annual revenue history?
Year
Revenue (USD)
2025
1 Million
What are Melltoo's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
Glassdoor Rating
Saas
No
Offline Stores
No
Service
Yes
Ecommerce
Yes
Exporter
No
Mobile App
Yes
Retail
Yes
B2B
No
B2C
Yes
Manufacturing
No
Wholesale
No
Importer
No
