What is Max Fashion's business focus and history?
Max Fashion, founded in 2004, is a private company headquartered in Dubai, United Arab Emirates. As a subsidiary of Landmark Group, it operates over 500 stores across 20 countries, offering a wide range of apparel, footwear, and accessories for men, women, and children. The company employs approximately 6,000 individuals and has a significant presence in the Middle East, North Africa, South East Asia, and India.
Max Fashion Corporate Details & Core Services
Max Fashion is a leading fashion brand under the UAE-based Landmark Group, offering a wide range of apparel, footwear, and accessories for men, women, and children across the Middle East, North Africa, South East Asia, and India.
Max Fashion Contact Information & Official Links
| Website | https://www.maxfashion.com |
| Social | |
| Email id | help@maxfashion.in |
| Phone number | +971 4 517 2199 |
| Head office address | Dubai, Dubai, United Arab Emirates |
| Tags | Apparel Footwear Accessories Fashion Retail |
What are Max Fashion's Key Business Metrics & Stats?
| No of employees | 6000 |
| Founded year | 2004 |
| Type | private |
| SAICS CODE | 5651 |
| NAICS Code | 448140 |
| Industry | Retail |
| Location | Dubai, Dubai, United Arab Emirates |
| Parent Company | landmarkgroup.com |
| Other website | maxfashion.in |
| Pricing Strategy | Competitive pricing strategy offering products 30% lower than department stores and 15% higher than hypermarkets, Frequent limited-time offers and seasonal discounts to stimulate demand |
How much funding has Max Fashion raised to date?
| Name | Description |
|---|---|
| Latest Valuation | (USD) |
What are Max Fashion's Core Products?
| Name | Description |
|---|---|
| Women's Clothing | A diverse range of women's apparel including tops, dresses, pants, skirts, activewear, nightwear, lingerie, and maternity wear. |
| Men's Clothing | A variety of men's fashion items such as t-shirts, polos, shirts, chinos, joggers, jeans, coats, jackets, hoodies, and sweatshirts. |
| Kids' Clothing | Clothing for children across different age groups, including tops, bottoms, dresses, sets, nightwear, denim, and character-themed apparel. |
| Footwear | A selection of footwear for men, women, and children, including sandals, ballerinas, sports shoes, and socks. |
| Accessories | Various accessories such as bags, wallets, jewelry, hair accessories, scarves, and luggage. |
| Home Products | Home décor and furnishing items for living rooms, bedrooms, dining areas, and kitchens. |
| Beauty Products | A range of beauty products including eye makeup, lip products, face makeup, and fragrances. |
What are the latest developments at Max Fashion?
| Date | Type | Description |
|---|---|---|
| October, 2025 | news | Max Fashion opens its 6th store in Jaipur, India, ahead of the festive season. |
| January, 2025 | news | Max Fashion unveils its first concept store in the UAE at Ibn Battuta Mall. |
| September, 2025 | news | Max Fashion launches Autumn/Winter 2025 collection across the GCC. |
| August, 2024 | news | Max Fashion partners with Alaya F to launch Urb_n collection targeting youth. |
| October, 2025 | news | Max Fashion introduces Autumn/Winter 2025 price drop, celebrating style and value. |
| October, 2025 | news | Max Fashion unveils revamped flagship store at The Avenues Mall in Kuwait. |
| September, 2024 | news | Max Fashion plans to expand retail presence in Bengaluru by FY26. |
Max Fashion VS Centrepoint VS Splash VS R&B Fashion VS H&M VS Next UAE : 2026 Comparison
| Feature | Max Fashion | Centrepoint | Splash | R&B Fashion | H&M | Next UAE |
|---|---|---|---|---|---|---|
| Core Strengths | Women's Clothing, Men's Clothing, Kids' Clothing, Footwear, Accessories, Home Products, Beauty Products | Women's Clothing, Men's Clothing, Kids' Clothing, Footwear, Beauty Products, Home Essentials | Women's Dresses, Men's T-Shirts, Women's Lingerie, Men's Jeans, Women's Sportswear, Men's Jackets, Women's Accessories, Men's Footwear | Men's Apparel, Women's Apparel, Kids' Apparel, Footwear, Accessories, Cosmetics, Household Products | H&M Women's Clothing, H&M Men's Clothing, H&M Kids' Clothing, H&M Home, H&M Beauty, COS, & Other Stories, Weekday, Monki, ARKET, Afound, Sellpy | Women's Clothing, Men's Clothing, Children's Clothing, Homeware, Footwear, Accessories |
| Founded Year | 2004 | 2005 | 1993 | 2012 | 1947 | |
| Stock Name/Ticker | HM-B (OMX Stockholm 30) | NXT (London Stock Exchange) | ||||
| Type | private | private | private | private | public | private |
| Global Employees | 6000 | 1000 | 135000 | |||
| Revenue (Annual) | $8.7 Million(2024) | $130 Million(2024) | $32 Million(2024) | $184.5 Thousand(2025) | $22.8 Billion(2025) | $33.6 Million(2024) |
| Headquarters | Dubai, Dubai, United Arab Emirates | Dubai, Dubai, United Arab Emirates | Dubai, Dubai, United Arab Emirates | Dubai, Dubai, United Arab Emirates | Stockholm, Sweden | Dubai, Dubai, United Arab Emirates |
| Latest Valuation | $296.5 Billion |
What are Max Fashion's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Max Fashion |
| Cin number | |
| GST number | |
| Registration number |
Who is in Max Fashion's executive leadership team?
| Name | Designation |
|---|---|
| CEO | Kabir Lumba |
| Executive Director | Vasanth Kumar |
| CEO (India) | Shital Mehta |
Where are Max Fashion's primary office locations?
| City | Country |
|---|---|
| Dubai | United Arab Emirates |
| Bengaluru | India |
What are the current business signals and market intelligence for Max Fashion?
| Spending next 3 months | Expanding e-commerce capabilities, Enhancing in-store customer experience, Launching new seasonal collections |
| Pain points | Maintaining affordability while ensuring quality, Adapting to rapidly changing fashion trends, Managing a diverse and widespread supply chain |
| Sales motion | Omnichannel retailing combining physical stores and e-commerce, Seasonal promotions and discounts, Localized product offerings tailored to regional preferences |
| Buyer Persona | Price-sensitive shoppers seeking trendy apparel, Young adults looking for value fashion, Parents purchasing for children and themselves |
| Type of customer | Urban middle-income consumers, Gen Z and Millennials aged 18-45, Families seeking affordable fashion |
| Key customer domain | Middle East, North Africa, India |
| Annual ACV | Average transaction value per customer ranges from $30 to $100, depending on region and product mix |
What is Max Fashion's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2024 | 160 Million |
| 2024 | 8.7 Million |
What are Max Fashion's risk management and compliance ratings?
| GDPR RIsk | No |
| Privacy Risk | No |
| Company Ratings | |
| Glassdoor Rating |
What are Max Fashion's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | No |
| Exporter | No |
| Mobile App | No |
| Retail | No |
| B2B | No |
| B2C | No |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |