What is Mashgin's business focus and history?

Mashgin is a privately held company based in Palo Alto, California, founded in 2014. It specializes in developing AI-powered, touchless self-checkout systems that utilize computer vision to identify items instantly, enhancing customer experience and increasing revenue for retailers.

Mashgin Corporate Details & Core Services

Mashgin is a privately held company based in Palo Alto, California, founded in 2014. It specializes in developing AI-powered, touchless self-checkout systems that utilize computer vision to identify items instantly, enhancing customer experience and increasing revenue for retailers.

Mashgin Contact Information & Official Links

Website https://www.mashgin.com
Social  
Head office address Palo Alto, California, United States
Tags AI Checkout Computer Vision Retail Technology Deep Learning

What are Mashgin's Key Business Metrics & Stats?

No of employees 90
Founded year 2014
Type private
Industry Software Development
Location Palo Alto, California, United States
Pricing Strategy Monthly service fee per kiosk, Exclusive pricing deals for partners, Potential performance-based pricing models
Mashgin Firmographic Snapshot 2026 2014 Founded Year 90 Global Employees United States Headquarters SoftwareDevelopment Industry Private Type Verified by DexterAgent.ai

How much funding has Mashgin raised to date?

Name Description
Funding Amount USD 62.5 Million
Stage Series B
Latest Valuation 1.5 Billion (USD)
Lead Investor NEA
Investors NEA, Matrix Partners

What are Mashgin's Core Products?

Name Description
Mashgin Touchless Checkout System An AI-powered self-checkout kiosk that uses computer vision to identify multiple items simultaneously without the need for barcodes, enabling customers to complete transactions in as little as 5 seconds.

What are the latest developments at Mashgin?

Date Type Description
April, 2025 news Mashgin's AI-powered checkout kiosks surpass one billion transactions, marking a 1,233% increase in three years.
February, 2025 news Wesco expands Mashgin's AI-powered checkout to over 20 locations after successful initial deployment.
January, 2025 news Mashgin's report highlights the need to reduce wait times at NFL stadium concessions to enhance fan experience.
January, 2025 news Mashgin's AI checkout systems process over 440 million transactions in 2024 across 4,000+ locations.
February, 2023 news Mashgin integrates with Shift4's payment processing to enhance self-checkout experiences.

What industry awards and recognitions has Mashgin received?

Date Type Description
May, 2022 award Mashgin wins Gold Edison Award for its AI-powered touchless self-checkout system.
March, 2022 award Mashgin named one of the World's Most Innovative Companies in Retail by Fast Company.
September, 2021 award Mashgin named Retail Company of the Year by Stevie International Business Awards.
October, 2021 award Mashgin's touchless self-checkout system named #1 New Product at 2021 NACS Show.

Mashgin VS AiFi VS Boxy VS Caper AI VS Zippin VS Trigo : 2026 Comparison

Feature Mashgin AiFi Boxy Caper AI Zippin Trigo
Core Strengths Mashgin Touchless Checkout System AiFi Autonomous Store Platform Steel Reels, Take-Apart Reels, Handling Equipment Caper Cart, Caper Counter Zippin Platform, Zippin Cube, Zippin Lane EasyOut, StoreOS
Founded Year 2014 2016 1969 2016 2018 2018
Stock Name/Ticker
Type private private private private private private
Global Employees 90 140 100 200
Revenue (Annual) $9.8 Million(2024)   $()   $53.3 Million(2025)  
Headquarters Palo Alto, California, United States Santa Clara, California, United States Remedello, Brescia, Italy New York, New York, United States San Francisco, California, United States Tel Aviv, Israel
Latest Valuation $1.5 Billion $0   $350 Million $0 $350 Million
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Zippin 53.3 | 100 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Mashgin Inc.
Cin number
GST number
Registration number

Who is in Mashgin's executive leadership team?

Name Designation
CEO Abhinai Srivastava
Founder Mukul Dhankhar
SVP of Global Operations Jon Nam
SVP of Finance Ben Peterson
SVP of HW Engineering & Supply Chain Belinda Hua Lin
Vice President of Marketing Toby Awalt
Vice President of Partnerships Jack Hogan
Vice President of Finance Cody Dales

Where are Mashgin's primary office locations?

City Country
Palo Alto United States

What are the current business signals and market intelligence for Mashgin?

Spending next 3 months Expanding international presence, Enhancing AI and computer vision technology, Increasing deployment in sports venues and convenience stores
Pain points Long checkout lines, Labor shortages, Inefficient transaction processes, Customer dissatisfaction due to wait times
Sales motion Direct sales to large enterprises, Partnerships with food service providers, Integration with existing POS systems, Offering exclusive pricing deals
Buyer Persona Retail operations managers, Food service directors, Facility managers in educational institutions, Event venue operators
Type of customer Convenience stores, Sports stadiums, Corporate cafeterias, Airports, Higher education institutions
Key customer domain Retail, Hospitality, Education, Healthcare
Annual ACV Approximately $12,000 per kiosk per year

What is Mashgin's annual revenue history?

Year Revenue (USD)
2024 9.8 Million
2023 5.4 Million
2021 2 Million

What are Mashgin's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings
Glassdoor Rating

What are Mashgin's business model and service classifications?

Saas No
Offline Stores No
Service No
Ecommerce No
Exporter No
Mobile App No
Retail No
B2B No
B2C No
Manufacturing No
Wholesale No
Importer No
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