What is Maserati's business focus and history?

Maserati is an Italian luxury automobile manufacturer based in Modena, Italy, founded in 1914 by Alfieri, Ettore, and Ernesto Maserati. It operates as a subsidiary of Stellantis N.V., producing high-performance sports cars, sedans, and SUVs. Maserati has faced challenges in its transition to electric vehicles, reporting a 58% drop in sales and a 50% decrease in revenue for the first half of 2024. The company has 1100 employees and offers customizable luxury vehicles through its Officine Fuoriserie program.

Maserati Corporate Details & Core Services

Maserati is an Italian luxury automobile manufacturer known for producing high-performance sports cars, sedans, and SUVs. Established in 1914, the company is headquartered in Modena, Italy, and operates as a subsidiary of Stellantis N.V.

Maserati Contact Information & Official Links

Website https://www.maserati.com
Social        
Head office address Modena, Emilia-Romagna, Italy
Tags Luxury Cars Automotive Italian Brands

What are Maserati's Key Business Metrics & Stats?

No of employees 1100
Founded year 1914
Type private
SAICS CODE 3711
NAICS Code 336111
Industry Automotive
Location Modena, Emilia-Romagna, Italy
Parent Company stellantis.com
Stock Name STLA (NYSE)
Pricing Strategy Customizable Luxury Vehicles
Maserati STLA (NYSE) Firmographic Snapshot 2026 1914 Founded Year 1100 Global Employees Italy Headquarters Automotive Industry Private Type Verified by DexterAgent.ai

How much funding has Maserati raised to date?

Name Description
Latest Valuation (USD)

What are Maserati's Core Products?

Name Description
MC20 A mid-engine sports car featuring a carbon fiber monocoque and a 3.0-liter V6 engine producing 630 horsepower.
Grecale A compact luxury SUV available with various engine options, including a 530hp V6 Nettuno engine in the Trofeo specification.
GranTurismo A grand tourer available with a 3.0-liter V6 engine or as an electrified version with 761hp under the Folgore trim.
GranCabrio A convertible grand tourer offering luxury and performance with advanced features.
MCPura A super sports car unveiled in 2025, based on the previous MC20 with minor styling changes.

What are the latest developments at Maserati?

Date Type Description
January, 2025 Partnership Maserati North America partners with Team MXS to enhance dealer websites, aligning local dealerships with global brand excellence.
September, 2025 Product Launch Maserati unveils the GranCabrio Folgore, its first fully electric luxury convertible, combining performance and sustainability.
October, 2024 Financial Performance Maserati reports a 58% drop in sales and a 50% decrease in revenue for the first half of 2024, facing challenges in its transition to electric vehicles.

What industry awards and recognitions has Maserati received?

Date Type Description
August, 2023 Audio System Award Sonus Faber's audio system in Maserati GranTurismo wins EISA Award for Best In-Car Sound System.

Maserati VS Ferrari VS Lamborghini VS Porsche : 2026 Comparison

Feature Maserati Ferrari Lamborghini Porsche
Core Strengths MC20, Grecale, GranTurismo, GranCabrio, MCPura Ferrari Elettrica, Ferrari F80 Revuelto, Temerario, Urus 911, 718, Taycan, Panamera, Macan, Cayenne
Founded Year 1914 1939 1963 1931
Stock Name/Ticker STLA (NYSE) RACE (NYSE) P911 (Frankfurt Stock Exchange)
Type private public private public
Global Employees 1100 5435 3000 42615
Revenue (Annual) $631 Million(2024) $7.2 Billion(2025) $3.1 Billion(2024) $40.1 Billion(2024)
Headquarters Modena, Emilia-Romagna, Italy Maranello, Emilia-Romagna, Italy Sant'Agata Bolognese, Emilia-Romagna, Italy Stuttgart, Baden-Württemberg, Germany
Latest Valuation   $0 $0 $74 Billion
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Ferrari 7.2 | 5435 Lamborghini 3.1 | 3000 Porsche 40.1 | 42615 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Maserati S.p.A.
Cin number
GST number
Registration number

Who is in Maserati's executive leadership team?

Name Designation
CEO Santo Ficili

Where are Maserati's primary office locations?

City Country
Modena Italy

What are the current business signals and market intelligence for Maserati?

Spending next 3 months Product Development, Marketing Initiatives, Electric Vehicle Transition
Pain points Transition to Electric Vehicles, Declining Sales, Market Competition
Sales motion Direct Sales, Authorized Dealerships
Buyer Persona Affluent Individuals Seeking Luxury and Performance Vehicles
Type of customer Luxury Car Enthusiasts, High-Net-Worth Individuals
Key customer domain

What is Maserati's annual revenue history?

Year Revenue (USD)
2024 631 Million

What are Maserati's risk management and compliance ratings?

GDPR RIsk Yes
Privacy Risk Yes
Company Ratings
Glassdoor Rating

What are Maserati's business model and service classifications?

Saas No
Offline Stores Yes
Service Yes
Ecommerce No
Exporter Yes
Mobile App No
Retail No
B2B No
B2C Yes
Manufacturing Yes
Wholesale No
Importer No
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