What is Lockr's business focus and history?
Lockr is a data collaboration platform based in New York, founded in 2020 by Keith Petri. It offers products like lockrMail and Identity lockr to help publishers and brands manage consumer data and privacy. Lockr raised $2.5 million in pre-seed funding in April 2023 and was acquired by Viant Technology in March 2025.
Lockr Corporate Details & Core Services
Lockr is a data collaboration platform that enables publishers to take control of data, providing infrastructure to match with alternative ID providers, merge in additional audience data, and port to other platforms for activation and measurement.
Lockr Contact Information & Official Links
What are Lockr's Key Business Metrics & Stats?
No of employees 19
Founded year 2020
Type private
Industry Data Privacy and Security
Location New York, New York, United States
Parent Company viantinc.com
Other website loc.kr
Pricing Strategy Basic, Advanced, Pro
Lockr
Firmographic Snapshot
2026
2020
Founded Year
19
Global Employees
United States
Headquarters
Data Privacy and Security Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Lockr raised to date?
Name
Description
Funding Amount
USD 2.5 Million
Stage
Pre-Seed
Latest Valuation
(USD)
Lead Investor
Mozilla Ventures
Investors
Mozilla Ventures, Junction Venture Partners, Grit Capital Partners
What are Lockr's Core Products?
Name
Description
lockrMail
A public-facing email address service for managing consumer accounts with brands.
Identity lockr
An identity infrastructure for publishers to collect quality, consented first-party data.
What are the latest developments at Lockr?
Date
Type
Description
March, 2025
Acquisition
Viant Technology acquired Lockr to enhance its data collaboration capabilities.
Lockr VS TrustArc VS Osano VS Ethyca VS OneTrust VS : 2026 Comparison
Feature
Lockr
TrustArc
Osano
Ethyca
OneTrust
Core Strengths lockrMail, Identity lockr
Privacy Studio, Governance Suite, Assurance Services
Cookie Consent, Subject Rights Management, Assessments, Unified Consent & Preference Hub, Data Mapping, Vendor Privacy Risk Management
Fides, Helios, Janus, Lethe, Astralis
OneTrust Privacy, OneTrust DataDiscovery, OneTrust DataGovernance, OneTrust Vendorpedia, OneTrust GRC, OneTrust Ethics, OneTrust PreferenceChoice, OneTrust ESG
Founded Year 2020
1997
2018
2018
2016
Stock Name/Ticker
Type private
private
private
private
private
Global Employees 19
400
60
50
2300
Revenue (Annual) $306 Thousand(2025)
$59.4 Million(2024)
Headquarters New York, New York, United States
Walnut Creek, California, United States
Austin, Texas, United States
New York, New York, United States
Atlanta, Georgia, United States
Latest Valuation
$0
$0
$0
$4.5 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
TrustArc
59.4 | 400
Competitive Landscape 2026
DexterAgent.ai
What are Lockr's official legal and registration details?
Name
Description
Legal Name
Lockr
Cin number
GST number
Registration number
Who is in Lockr's executive leadership team?
Name
Designation
CEO
Keith Petri
Chief Commercial Officer
Jeremy Barnett
Head of Software Development
Peter Joles
Where are Lockr's primary office locations?
City
Country
New York
United States
Irvine
United States
What are the current business signals and market intelligence for Lockr?
Spending next 3 months
Scaling team, Expanding publisher network, Developing new consumer tools
Pain points
Managing consumer data, Ensuring privacy compliance, Integrating with multiple ID providers
Sales motion
Direct sales, Partnerships with publishers and brands
Buyer Persona
Digital marketing managers, Data privacy officers, IT managers
Type of customer
Publishers, Brands
Key customer domain
What is Lockr's annual revenue history?
Year
Revenue (USD)
2025
306 Thousand
What are Lockr's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
Glassdoor Rating
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
No
Mobile App
No
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
