What is Lidl's business focus and history?
Lidl is a privately held company based in Neckarsulm and Bad Wimpfen, Germany, founded in 1930 by Josef Schwarz. It operates as a global discount supermarket chain with over 12,950 stores across 31 countries, including the United States. Lidl focuses on providing high-quality products at competitive prices, primarily through its private label brands. The company has 376,000 employees worldwide and reported revenues of €132.1 billion in 2024. Its top competitors include companies like Aldi and Carrefour.
Lidl Corporate Details & Core Services
Lidl is a global discount supermarket chain founded in Germany in 1930, operating over 12,950 stores across 31 countries, including the United States. The company focuses on providing high-quality products at competitive prices, primarily through its private label brands.
Lidl Contact Information & Official Links
| Website | https://www.lidl.com/ |
| Social | |
| Email id | [email protected] |
| Phone number | +49.68949396850 |
| Head office address | Neckarsulm, Baden-Württemberg, Germany |
| Tags | Supermarket Discount Retailer Grocery Store |
What are Lidl's Key Business Metrics & Stats?
| No of employees | 376000 |
| Founded year | 1930 |
| Type | private |
| SAICS CODE | 5411 |
| NAICS Code | 445110 |
| Industry | Retail |
| Location | Neckarsulm, Baden-Württemberg, Germany |
| Parent Company | schwarz-gruppe.com |
| Subsidiary Company | lidl.de, lidl.co.uk, lidl.es, lidl.fr, lidl.it |
| Other website | lidl.com |
| Pricing Strategy | Everyday low pricing, Weekly promotional discounts, Seasonal special offers |
How much funding has Lidl raised to date?
| Name | Description |
|---|---|
| Latest Valuation | (USD) |
What are Lidl's Core Products?
| Name | Description |
|---|---|
| Fairglobe Fair-Trade Coffee | A high-quality coffee sourced from Fair Trade certified farms, ensuring ethical practices and sustainability. |
| Fin Carré Chocolate | A range of chocolates made from UTZ-certified cocoa, offering a variety of flavors and intensities. |
| Silvercrest Slushy Maker | An affordable frozen drink maker that crushes ice and blends beverages to create slushy drinks, ideal for summer refreshments. |
| Lidl Brumas Corporales | A collection of body mists available in various fragrances, offering freshness and hydration at an economical price point. |
What are the latest developments at Lidl?
| Date | Type | Description |
|---|---|---|
| 02, 2026 | business | Lidl opens 12 new stores in Spain, creating 266 jobs as part of its expansion plan. |
| 12, 2025 | business | Lidl plans to invest over €600 million in Spain by 2027 to challenge Carrefour's position. |
| 10, 2025 | sports | Lidl becomes majority owner of Lidl-Trek cycling team, aiming for top performance in the sport. |
| 10, 2025 | business | Lidl's Northern Ireland operation surpasses £500 million in sales, reporting a pre-tax profit of £19.4 million. |
| 11, 2025 | business | Lidl posts record growth in healthy food categories, exceeding its fibre sales targets ahead of schedule. |
| 12, 2025 | business | Lidl introduces a holiday meal deal in the US, serving 12 people for less than $4 per person. |
| 04, 2025 | business | Lidl launches a click-and-collect service for 'middle aisle' products in the UK. |
What industry awards and recognitions has Lidl received?
| Date | Type | Description |
|---|---|---|
| 01, 2025 | certification | Lidl becomes the first major retailer to receive The Vegetarian Society’s Plant-Based Trademark for its Vemondo Plant! range. |
Lidl VS ALDI VS Tesco VS Carrefour VS Kaufland VS Walmart : 2026 Comparison
| Feature | Lidl | ALDI | Tesco | Carrefour | Kaufland | Walmart |
|---|---|---|---|---|---|---|
| Core Strengths | Fairglobe Fair-Trade Coffee, Fin Carré Chocolate, Silvercrest Slushy Maker, Lidl Brumas Corporales | Simply Nature, Friendly Farms, Reggano, Clancy's, Millville, Fit & Active, Baker's Corner, Little Journey, Specially Selected, Earth Grown | Tesco Value, Tesco Finest, F&F Clothing, Tesco Mobile, Tesco Bank, Tesco Clubcard | Carrefour Hypermarkets, Carrefour Market, Carrefour Express | Kaufland Hypermarkets, Kaufland Online Marketplace, Kaufland Mobile, Kaufland Bakeries, Demeter Products | Walmart Supercenter, Sam's Club, Walmart.com |
| Founded Year | 1930 | 1946 | 1919 | 1958 | 1984 | 1962 |
| Stock Name/Ticker | TSCO (London Stock Exchange), TSCDY (OTC Markets) | CA (Euronext Paris) | WMT (Nasdaq) | |||
| Type | private | private | public | public | private | public |
| Global Employees | 376000 | 330000 | 300000 | 157000 | 2100000 | |
| Revenue (Annual) | $132.1 Billion(2024) | $158 Billion(2024) | $89.1 Thousand(2025) | $94.6 Billion(2024) | $37 Billion(2024) | $681 Billion(2025) |
| Headquarters | Neckarsulm, Baden-Württemberg, Germany | Essen, North Rhine-Westphalia, Germany | Welwyn Garden City, Hertfordshire, United Kingdom | Massy, Île-de-France, France | Neckarsulm, Baden-Württemberg, Germany | Bentonville, Arkansas, United States |
| Latest Valuation | $39.1 Billion | $0 |
What are Lidl's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Lidl Stiftung & Co. KG |
| Cin number | |
| GST number | |
| Registration number |
Who is in Lidl's executive leadership team?
| Name | Designation |
|---|---|
| CEO | Kenneth McGrath |
| Chairman | Dieter Schwarz |
Where are Lidl's primary office locations?
| City | Country |
|---|---|
| Neckarsulm | Germany |
| Bad Wimpfen | Germany |
| Salzburg | Austria |
| Châtenay-Malabry | France |
| Salford | United Kingdom |
| Arlington | United States |
What are the current business signals and market intelligence for Lidl?
| Spending next 3 months | Expansion of store network, Enhancement of logistics infrastructure, Investment in sustainability initiatives |
| Pain points | Limited product variety compared to traditional supermarkets, Perception of lower quality due to discount pricing, Competition from established local retailers |
| Sales motion | In-store purchases, Limited online presence, Weekly special offers and promotions |
| Buyer Persona | Budget-conscious shoppers, Consumers seeking value for money, Individuals preferring private label products |
| Type of customer | Price-conscious consumers, Families, Individuals seeking quality products at low prices |
| Key customer domain | Retail grocery shoppers, Household goods purchasers |
| Annual ACV | Not publicly disclosed |
What is Lidl's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2024 | 132.1 Billion |
| 2023 | 125.5 Billion |
| 2022 | 114.8 Billion |
What are Lidl's risk management and compliance ratings?
| GDPR RIsk | Yes |
| Privacy Risk | Yes |
| Company Ratings | |
| Glassdoor Rating | 3.5 |
What are Lidl's business model and service classifications?
| Saas | No |
| Offline Stores | Yes |
| Service | No |
| Ecommerce | Yes |
| Exporter | Yes |
| Mobile App | Yes |
| Retail | Yes |
| B2B | No |
| B2C | Yes |
| Manufacturing | No |
| Wholesale | No |
| Importer | Yes |