LevelEleven is a private company based in Detroit, Michigan, founded in 2012. It operates as a performance management suite for Salesforce, offering sales gamification, scorecards, leaderboards, and coaching tools to help sales leaders motivate, engage, and coach their teams. LevelEleven has raised a total of $7.5 million across 6 funding rounds from investors including Salesforce, Merkle Promotions, and The Ascent Group. The company has 19 employees as of December 31, 2022.
LevelEleven Corporate Details & Core Services
LevelEleven is a performance management suite for Salesforce that features sales gamification, scorecards, leaderboards, and coaching tools to help sales leaders motivate, engage, and coach their teams.
What are LevelEleven's Key Business Metrics & Stats?
No of employees
19
Founded year
2012
Type
private
SAICS CODE
7372
NAICS Code
511210
Industry
Software
Location
Detroit, Michigan, United States
Parent Company
ascentcloud.io
Other website
l11.co
Pricing Strategy
Motivate: $45/user/month, Coach: $55/user/month
How much funding has LevelEleven raised to date?
Name
Description
Funding Amount
USD 1 Million
Stage
Seed
Latest Valuation
(USD)
Lead Investor
Detroit Venture Partners
Investors
Detroit Venture Partners, ePrize
What are LevelEleven's Core Products?
Name
Description
LevelEleven
A Performance Management SaaS Suite that helps leaders motivate, engage, and coach their teams around behaviors that drive better outcomes. Features include personalized scorecards, real-time TV broadcasts, and data-driven coaching tools.
Geopointe
A geolocation software that integrates with CRM systems to help visualize accounts, contacts, and opportunities geographically. Features include geographic analysis, routing and optimization, and territory management.
Territory Planner
An add-on tool designed to assist in the design and management of sales territories, enabling efficient planning and resource allocation.
Squads
A feature within LevelEleven that allows for the creation of team-based competitions and performance tracking to foster collaboration and motivation.
What are the latest developments at LevelEleven?
Date
Type
Description
03, 2026
Product Update
LevelEleven introduces 'Brackets' feature to enhance sales team motivation through tournament-style competitions.
12, 2025
Product Update
LevelEleven discusses common pitfalls in sales coaching programs and offers solutions for improvement.
09, 2025
Company Insight
LevelEleven shares strategies on using their platform to drive performance and engage employees amid changing workforce dynamics.
What industry awards and recognitions has LevelEleven received?
Date
Type
Description
09, 2021
Industry Recognition
LevelEleven awarded G2 Crowd Fall 2021 Badges, recognized as a leader and high-performer in sales performance management and gamification software.
01, 2018
Industry Recognition
LevelEleven named a Top Software Company of 2018 by G2 Crowd, reflecting high customer satisfaction and product quality.
12, 2019
Local Award
LevelEleven received the 2019 Best of Detroit Award in the Software Publishers category, recognizing exceptional marketing success and community service.
LevelEleven VS Ambition VS Hoopla VS Salesforce VS CallidusCloud VS eGain Corporation : 2026 Comparison
