What is Later's business focus and history?

Later is a funded company based in Boston, Massachusetts (United States), founded in 2014 by Matt Smith. It operates as a leading social and influencer marketing solution and link in bio tool, helping brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI. Later has raised $135 million in funding. The company has 1,718 employees and offers products like Later Influence™, Later Social™, and Link in Bio.

Later Corporate Details & Core Services

Later is a leading social and influencer marketing solution and link in bio tool, helping brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.

Later Contact Information & Official Links

Website https://later.com
Social          
Email id hello@later.com
Head office address Boston, Massachusetts, United States
Tags Social Media Management Influencer Marketing Link in Bio Tool

What are Later's Key Business Metrics & Stats?

No of employees 1718
Founded year 2014
Type private
SAICS CODE 7374
NAICS Code 541511
Industry Marketing & Advertising
Location Boston, Massachusetts, United States
Pricing Strategy Free, Starter, Growth, Advanced
Later Firmographic Snapshot 2026 2014 Founded Year 1718 Global Employees United States Headquarters Marketing &Advertising Industry Private Type Verified by DexterAgent.ai

How much funding has Later raised to date?

Name Description
Funding Amount USD 135 Million
Stage Private Equity
Latest Valuation (USD)
Lead Investor Summit Partners
Investors Summit Partners

What are Later's Core Products?

Name Description
Later Influence™ Influencer marketing platform for enterprise brands.
Later Social™ Social media management platform with scheduling and analytics tools.
Link in Bio Tool to create a clickable landing page for social media bios.

What are the latest developments at Later?

Date Type Description
February, 2026 Product Launch Later launches Later 360, a unified reporting suite for influencer programs.

What industry awards and recognitions has Later received?

Date Type Description
November, 2020 Ranking Ranked number 16 fastest-growing company in Canada on Deloitte’s 2020 Technology Fast 50™

Later VS Hootsuite VS Buffer VS Sprout Social : 2026 Comparison

Feature Later Hootsuite Buffer Sprout Social
Core Strengths Later Influence™, Later Social™, Link in Bio Hootsuite Platform, Hootsuite Amplify, OwlyWriter AI, OwlyGPT Buffer Publish, Buffer Analyze, Buffer Community, Buffer Collaborate, Buffer Start Page Social Media Management Platform, Social Customer Care, Influencer Marketing Platform
Founded Year 2014 2008 2010 2010
Stock Name/Ticker SPT (NASDAQ)
Type private private private public
Global Employees 1718 1559 73 1200
Revenue (Annual) $50 Million(2025)   $22.6 Million(2025) $0(2025)
Headquarters Boston, Massachusetts, United States Vancouver, British Columbia, Canada San Francisco, California, United States Chicago, Illinois, United States
Latest Valuation   $500 Million $60 Million $0
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Buffer 22.6 | 73 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name Later
Cin number
GST number
Registration number

Who is in Later's executive leadership team?

Name Designation
CEO Scott Sutton
Chief Growth Officer Justin Withers
Chief Revenue Officer Bill Kantar
Chief Product Officer Justin Withers

Where are Later's primary office locations?

City Country
Boston United States
Vancouver Canada

What are the current business signals and market intelligence for Later?

Spending next 3 months Product Development, Market Expansion, Customer Acquisition
Pain points Managing multiple social media accounts, Measuring influencer marketing ROI, Creating engaging content
Sales motion Direct Sales, Online Subscription
Buyer Persona Social Media Managers, Marketing Directors, Influencer Managers
Type of customer Brands, Agencies, Creators
Key customer domain loreal.com, adobe.com, espn.com
Annual ACV $10,000 - $50,000

What is Later's annual revenue history?

Year Revenue (USD)
2025 50 Million

What are Later's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings 1.4
Glassdoor Rating 3.5

What are Later's business model and service classifications?

Saas Yes
Offline Stores No
Service Yes
Ecommerce No
Exporter No
Mobile App Yes
Retail No
B2B Yes
B2C No
Manufacturing No
Wholesale No
Importer No
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