Jornaya, founded in 2011 and headquartered in Conshohocken, Pennsylvania, is a private company operating in the Internet Software and Services industry. It offers a consumer journey insight platform that provides marketers with real-time behavioral data intelligence. Acquired by Verisk Analytics in December 2020, Jornaya continues to serve businesses seeking to engage consumers at moments of intent.
Jornaya Corporate Details & Core Services
Jornaya is a consumer journey insight platform that provides marketers, data analysts, and compliance professionals with a high-resolution view of the consumer buying journey. It witnesses both first- and third-party consumer interactions in real time and across devices, enabling businesses to engage consumers at moments of intent.
Consumer Journey InsightsBehavioral Data IntelligenceMarketing Technology
What are Jornaya's Key Business Metrics & Stats?
No of employees
Founded year
2011
Type
private
SAICS CODE
7371
NAICS Code
511210
Industry
Internet Software and Services
Location
Conshohocken, Pennsylvania, United States
Parent Company
verisk.com
Pricing Strategy
Subscription-based pricing, Pricing varies based on the number of records monitored
How much funding has Jornaya raised to date?
Name
Description
Funding Amount
USD 10 Million
Stage
Series B
Latest Valuation
(USD)
Lead Investor
Edison Partners
Investors
Edison Partners
What are Jornaya's Core Products?
Name
Description
Jornaya Activate
Enables marketers to monitor customer or prospect lists to receive early indicators of in-market behavior, allowing for timely and relevant interactions.
Jornaya Intelligence
A lead acquisition intelligence platform that tracks the origin and history of online lead generation events, optimizing bids and filtering leads based on unique data points.
V!A by Jornaya
A comprehensive industry directory for the lead generation and performance marketing ecosystem, connecting publishers, lead sellers, and performance marketers.
Privacy Guardian
Assists companies in complying with privacy regulations like the CCPA by capturing and providing a verified record of web sessions, ensuring consumer privacy and consent.
TCPA Guardian
Provides compliance solutions for the Telephone Consumer Protection Act (TCPA), verifying and documenting consumer consent to mitigate compliance risks.
What are the latest developments at Jornaya?
Date
Type
Description
Jan, 2026
Acquisition
Verisk sold its Marketing Solutions business, including Jornaya, to ActiveProspect.
