What is Instructure's business focus and history?
Instructure is a funded company based in Salt Lake City, Utah (United States), founded in 2008 by Brian Whitmer and Devlin Daley. It operates as an education technology company, offering products like Canvas, Mastery, and Parchment. Instructure has raised significant funding, including a $2 billion acquisition by Thoma Bravo in 2019 and a $4.8 billion acquisition by KKR in 2024. The company has 1466 employees and serves educational institutions, corporations, and government agencies worldwide.
Instructure Corporate Details & Core Services
Instructure is an education technology company dedicated to elevating student success, amplifying the power of teaching, and inspiring everyone to learn together. It is the creator of Canvas, a web-based learning management system (LMS) used by educational institutions worldwide.
Instructure Contact Information & Official Links
What are Instructure's Key Business Metrics & Stats?
No of employees 1466
Founded year 2008
Type private
SAICS CODE 7372
NAICS Code 511210
Industry Education Technology
Location Salt Lake City, Utah, United States
Subsidiary Company
parchment.com
Other website canvas.com
Pricing Strategy Subscription-based, Per-user licensing
Instructure
Firmographic Snapshot
2026
2008
Founded Year
1466
Global Employees
United States
Headquarters
Education Technology Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Instructure raised to date?
Name
Description
Funding Amount
USD 2 Billion
Stage
Acquisition
Latest Valuation
4.8 Billion (USD)
Lead Investor
Thoma Bravo
Investors
Thoma Bravo
What are Instructure's Core Products?
Name
Description
Canvas
A web-based learning management system (LMS) that facilitates online learning and teaching.
Mastery
An assessment management platform that simplifies student assessments and helps plan productive interventions.
Parchment
A credential management platform that assists learners in managing and sharing their academic credentials.
Impact
A tool designed to drive real LMS adoption, boosting engagement and maximizing tech investment for institutions.
What are the latest developments at Instructure?
Date
Type
Description
February, 2024
Acquisition
Instructure completed the acquisition of Parchment, the world’s largest academic credential management platform and network.
July, 2025
Partnership
OpenAI and Instructure announced a global partnership to bring AI tools inside the Canvas LMS.
Instructure VS D2L VS Moodle VS Blackboard : 2026 Comparison
Feature
Instructure
D2L
Moodle
Blackboard
Core Strengths Canvas, Mastery, Parchment, Impact
Brightspace, D2L Lumi, D2L Creator+, D2L Performance+, D2L Achievement+, D2L Course Merchant
Moodle LMS, Moodle Workplace, MoodleCloud, Moodle App
Blackboard Learn, Anthology Ally
Founded Year 2008
1999
2002
1997
Stock Name/Ticker DTOL (Toronto Stock Exchange)
Type private
public
private
private
Global Employees 1466
1200
35
3000
Revenue (Annual) $475.2 Million(2022)
$76.3 Million(2025)
$700 Million(2018)
Headquarters Salt Lake City, Utah, United States
Kitchener, Ontario, Canada
Perth, Western Australia, Australia
Reston, Virginia, United States
Latest Valuation $4.8 Billion
$0
$1.6 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
D2L
76.3 | 1200
Blackboard
700 | 3000
Competitive Landscape 2026
DexterAgent.ai
What are Instructure's official legal and registration details?
Name
Description
Legal Name
Instructure, Inc.
Cin number
GST number
Registration number
Who is in Instructure's executive leadership team?
Name
Designation
CEO
Steve Daly
Chief People & Legal Officer
Matt Kaminer
Chief Academic Officer
Melissa Loble
Chief Technology Officer
Michael Lysaght
Chief Marketing Officer
Armin Molavi
Chief Customer Officer
Rachel Orston
Chief Growth Officer
James Sutton
Chief Product Officer
Shiren Vijiasingam
Chief Financial Officer
Aubrey Zhao
Where are Instructure's primary office locations?
City
Country
London
United Kingdom
Sydney
Australia
São Paulo
Brazil
What are the current business signals and market intelligence for Instructure?
Spending next 3 months
Product Development, Market Expansion, Technology Integration
Pain points
Integration with existing systems, User adoption, Data security
Sales motion
Direct Sales, Channel Partners
Buyer Persona
Chief Information Officer, Director of IT, Educational Technologist
Type of customer
Educational Institutions, Corporations, Government Agencies
Key customer domain
harvard.edu, mit.edu, stanford.edu
Annual ACV
$50,000 - $500,000
What is Instructure's annual revenue history?
Year
Revenue (USD)
2022
475.2 Million
What are Instructure's risk management and compliance ratings?
GDPR RIsk
Yes
Privacy Risk
Yes
Company Ratings
4.2
Glassdoor Rating
4.2
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
Yes
Mobile App
Yes
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
