What is GOAT's business focus and history?
GOAT is a private company based in Los Angeles, United States, founded in 2015. It operates as a global platform offering sneakers, apparel, and accessories from various brands, operating in both primary and resale markets. GOAT has expanded its offerings to include apparel and accessories from select emerging, contemporary, and iconic brands. The company has over 60 million members across 170 countries and has received significant investments, including a $100 million investment from Foot Locker in 2019. GOAT has acquired subsidiaries such as Flight Club and Grailed to enhance its market presence.
GOAT Corporate Details & Core Services
GOAT is a global platform offering sneakers, apparel, and accessories from various brands, operating in both primary and resale markets.
GOAT Contact Information & Official Links
What are GOAT's Key Business Metrics & Stats?
No of employees
Founded year 2015
Type private
SAICS CODE 5961
NAICS Code 454110
Industry E-commerce
Location Los Angeles, California, United States
Subsidiary Company
flightclub.com, grailed.com
Other website airgoat.com, goat.app.link, goat.shoes, goatsneaker.com, goatsneaks.com, goatscompany.com, thegoatapp.com
Pricing Strategy Seller fee: $5 to $30 based on location, Commission fee: 9.5% to 25% based on seller rating, GOAT Clean commission: 25% to 30% based on item price
GOAT
Firmographic Snapshot
2026
2015
Founded Year
Global Employees
United States
Headquarters
E-commerce Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has GOAT raised to date?
Name
Description
Funding Amount
USD 1.6
Stage
Angel
Latest Valuation
3.7 Billion (USD)
Investors
What are GOAT's Core Products?
Name
Description
Sneakers
A wide selection of sneakers from brands like Air Jordan, Nike, and adidas.
Apparel
Clothing items including T-shirts, hoodies, and outerwear from brands such as Supreme and Fear of God Essentials.
Accessories
Various accessories including bags, jewelry, and collectibles.
Gift Cards
Gift cards available for purchase to be used on the GOAT platform.
What are the latest developments at GOAT?
Date
Type
Description
Dec, 2024
news
GOAT paid over $2 million in customer refunds following an FTC complaint regarding delayed shipping and buyer protection policy violations.
Nov, 2022
news
GOAT launched its annual Black Friday event, offering immersive experiences, exclusive drops, and over $1 million in prizes.
GOAT VS StockX VS Flight Club VS Farfetch VS KICKS CREW VS Nike : 2026 Comparison
Feature
GOAT
StockX
Flight Club
Farfetch
KICKS CREW
Nike
Core Strengths Sneakers, Apparel, Accessories, Gift Cards
Sneakers, Streetwear, Electronics, Collectibles, Handbags, Watches
Rare Sneakers, Consignment Services
Farfetch Marketplace, Farfetch Platform Solutions (FPS), Second Life, There Was One (TWO), Farfetch Beauty
Sneakers, Apparel, Accessories
Nike Air Max, Nike Air Jordan, Nike+
Founded Year 2015
2015
2005
2007
2008
1964
Stock Name/Ticker FTCH (NYSE)
NKE (NYSE)
Type private
private
private
private
private
public
Global Employees 1464
185
5441
81
79400
Revenue (Annual) $80.8 Million(2025)
$187.9 Million(2024)
$2.3 Billion(2022)
$50 Million(2025)
$46.5 Billion(2025)
Headquarters Los Angeles, California, United States
Detroit, Michigan, United States
New York, New York, United States
London, London, United Kingdom
New York City, New York, United States
Beaverton, Oregon, United States
Latest Valuation $3.7 Billion
$3.8 Billion
$1 Billion
$94.6 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Flight Club
187.9 | 185
Farfetch
2.3 | 5441
KICKS CREW
50 | 81
Nike
46.5 | 79400
Competitive Landscape 2026
DexterAgent.ai
What are GOAT's official legal and registration details?
Name
Description
Legal Name
GOAT Group
Cin number
GST number
Registration number
Who is in GOAT's executive leadership team?
Name
Designation
CEO
Eddy Lu
CPO
Daishin Sugano
COO
Yunah Lee
Where are GOAT's primary office locations?
City
Country
Los Angeles
United States
What are the current business signals and market intelligence for GOAT?
Spending next 3 months
Enhancing authentication processes, Expanding product categories, Improving customer service
Pain points
Concerns about product authenticity, Customer service responsiveness, Return and refund processes
Sales motion
Online marketplace transactions, Mobile app purchases, Consignment sales
Buyer Persona
Young adults aged 18-35, Fashion-conscious individuals, Collectors seeking rare items
Type of customer
Sneaker enthusiasts, Streetwear collectors, Luxury fashion buyers
Key customer domain
Footwear, Apparel, Accessories
Annual ACV
Varies based on product and seller, Average transaction value around $200
What is GOAT's annual revenue history?
Year
Revenue (USD)
2025
80.8 Million
What are GOAT's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
3.9
Glassdoor Rating
Saas
No
Offline Stores
No
Service
No
Ecommerce
No
Exporter
No
Mobile App
No
Retail
No
B2B
No
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
