What is Firework's business focus and history?
Firework is a funded company based in San Mateo, California (United States), founded in 2017 by Vincent Yang and Jerry Luk. It operates as an AI-powered platform for video commerce, enabling brands to create and host interactive, shoppable, and short video experiences on their websites. Firework has raised over $235 million in funding, including a $150 million Series B round led by SoftBank Vision Fund 2 in May 2022. The company has 300 employees and serves over 1,500 leading brands worldwide, including Albertsons, L'Oréal, Unilever, and American Express.
Firework Corporate Details & Core Services
Firework is the world's largest AI-powered platform for video commerce, enabling brands to create and host interactive, shoppable, and short video experiences on their websites.
Firework Contact Information & Official Links
Website https://firework.com
Social
Phone number 800-717-0750
Head office address San Mateo, California, United States
Tags
Video Commerce
AI-Powered Platform
Shoppable Video
Livestream Shopping
Digital Transformation
What are Firework's Key Business Metrics & Stats?
No of employees 300
Founded year 2017
Type private
Industry Marketing Services
Location San Mateo, California, United States
Firework
Firmographic Snapshot
2026
2017
Founded Year
300
Global Employees
United States
Headquarters
Marketing Services Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Firework raised to date?
Name
Description
Funding Amount
USD 150 Million
Stage
Series B
Latest Valuation
750 Million (USD)
Lead Investor
SoftBank Vision Fund 2
Investors
SoftBank Vision Fund 2
What are Firework's Core Products?
Name
Description
AI Shopping Agent
Conversational AI that provides tailored advice, anticipating customer needs.
Video Showroom
Connects digital and physical stores with 24/7 showrooms worldwide.
1:1 Video Chat
Connects experts and shoppers via video for deeper engagement.
Shoppable Video
Enables interactive, shoppable video experiences for lasting connections.
AI Content Solutions
Provides AI-driven content solutions for immersive, growth-driving experiences.
What are the latest developments at Firework?
Date
Type
Description
September, 2023
Product Launch
Firework announced the release of its One-to-One Video Chat solution, enhancing personalized online shopping experiences.
May, 2022
Funding
Firework secured $150 million in Series B financing led by SoftBank Vision Fund 2.
What industry awards and recognitions has Firework received?
Date
Type
Description
April, 2024
Industry Recognition
Firework received the Frost & Sullivan Competitive Strategy Leadership Award for its innovative video commerce solutions.
What are Firework's official legal and registration details?
Name
Description
Legal Name
Firework
Cin number
GST number
Registration number
Who is in Firework's executive leadership team?
Name
Designation
CEO
Vincent Yang
Co-founder
Jerry Luk
Where are Firework's primary office locations?
City
Country
San Mateo
United States
New York
United States
Toronto
Canada
London
United Kingdom
Hong Kong
Hong Kong
Tokyo
Japan
What are the current business signals and market intelligence for Firework?
Pain points
Enhancing online customer engagement, Improving conversion rates, Integrating video commerce solutions
Sales motion
Direct Sales, Partnerships
Buyer Persona
E-commerce Managers, Digital Marketing Directors, Retail Executives
Type of customer
Retailers, Consumer Brands, Publishers
Key customer domain
albertsons.com, loreal.com, unilever.com, americanexpress.com, gap.com
What are Firework's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
Glassdoor Rating
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
Yes
Exporter
No
Mobile App
No
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
