What is Eureka's business focus and history?
Eureka is a private company based in Parsippany, New Jersey (United States), founded in 1909 by Fred Wardell. It operates as a manufacturer and designer of environmentally friendly vacuums and other cleaning products. Eureka has raised funding through a Debt Financing round in September 2021, with LIQUiDITY Group as the lead investor. The company has 158 active competitors, including 16 funded and 8 that have exited. Its top competitors include companies like Dyson, SharkNinja, and Bissell.
Eureka Corporate Details & Core Services
Eureka is a manufacturer and designer of environmentally friendly vacuums and other cleaning products.
Eureka Contact Information & Official Links
What are Eureka's Key Business Metrics & Stats?
No of employees
Founded year 1909
Type private
SAICS CODE 3635
NAICS Code 335210
Industry Consumer Electronics
Location Parsippany, New Jersey, United States
Parent Company midea.com
Other website us.eureka.com
Pricing Strategy entry-level, mid-range, premium
Eureka
Firmographic Snapshot
2026
1909
Founded Year
Global Employees
United States
Headquarters
Consumer Electronics Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Eureka raised to date?
Name
Description
Stage
Debt Financing
Latest Valuation
(USD)
Lead Investor
LIQUiDITY Group
Investors
LIQUiDITY Group
What are Eureka's Core Products?
Name
Description
J15 Max Ultra
A powerful robot vacuum with advanced features.
E20 Plus
A robot vacuum with bagless self-emptying station.
ReactiClean 410
A stick vacuum designed for efficient cleaning.
What are the latest developments at Eureka?
Date
Type
Description
September, 2024
product launch
Eureka introduces the J15 Pro Ultra robot vacuum at IFA 2024.
What industry awards and recognitions has Eureka received?
Date
Type
Description
January, 1982
product award
TIME Magazine names Mighty Mite top 10.
Eureka VS Dyson VS SharkNinja VS BISSELL : 2026 Comparison
Feature
Eureka
Dyson
SharkNinja
BISSELL
Core Strengths J15 Max Ultra, E20 Plus, ReactiClean 410
Vacuum Cleaners, Air Purifiers, Hair Dryers, Bladeless Fans, Hand Dryers, Lighting
Shark® StainForce™, Shark® Cordless Detect Pro™ Auto Empty System
Upright Vacuums, Carpet Cleaners, Steam Cleaners, Cleaning Formulas
Founded Year 1909
1991
1994
1876
Stock Name/Ticker SN (NYSE)
Type private
private
public
private
Global Employees 14000
3000
2623
Revenue (Annual) $7.1 Billion(2023)
$4.3 Billion(2023)
$2.1 Billion(2025)
Headquarters Parsippany, New Jersey, United States
Singapore, Singapore
Needham, Massachusetts, United States
Grand Rapids, Michigan, United States
Latest Valuation
$4.3 Billion
$0
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Dyson
7.1 | 14000
SharkNinja
4.3 | 3000
BISSELL
2.1 | 2623
Competitive Landscape 2026
DexterAgent.ai
What are Eureka's official legal and registration details?
Name
Description
Legal Name
Midea America Corporation
Cin number
GST number
Registration number
Who is in Eureka's executive leadership team?
Where are Eureka's primary office locations?
City
Country
Parsippany
United States
What are the current business signals and market intelligence for Eureka?
Spending next 3 months
product development, marketing campaigns
Pain points
efficient cleaning solutions, affordable pricing
Sales motion
direct-to-consumer, retail partnerships
Buyer Persona
homeowners seeking reliable cleaning appliances, businesses needing commercial cleaning solutions
Type of customer
residential consumers, commercial businesses
Key customer domain
homeowners, cleaning services
Annual ACV
$100-$500
What are Eureka's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
2
Glassdoor Rating
Saas
No
Offline Stores
No
Service
No
Ecommerce
Yes
Exporter
Yes
Mobile App
No
Retail
Yes
B2B
Yes
B2C
Yes
Manufacturing
Yes
Wholesale
Yes
Importer
No
