What is Emax's business focus and history?
Emax is a privately held company based in Dubai, United Arab Emirates, founded in 2005. It operates as the largest electronics retail chain in the Middle East, offering a wide range of consumer electronics and home appliances. Emax has over 38 stores across the UAE, Oman, and Qatar.
Emax Corporate Details & Core Services
Emax is the largest electronics retail chain in the Middle East, offering a wide range of consumer electronics and home appliances.
Emax Contact Information & Official Links
| Website | https://uae.emaxme.com/ |
| Social | |
| Email id | [email protected] |
| Phone number | +971-800-3629 |
| Head office address | Dubai, Dubai, United Arab Emirates |
| Tags | Electronics Retail Consumer Goods |
What are Emax's Key Business Metrics & Stats?
| No of employees | |
| Founded year | 2005 |
| Type | private |
| SAICS CODE | 5731 |
| NAICS Code | 443142 |
| Industry | Retail |
| Location | Dubai, Dubai, United Arab Emirates |
| Parent Company | landmarkgroup.com |
| Pricing Strategy | Competitive retail pricing, Seasonal discounts, Bundle offers |
How much funding has Emax raised to date?
| Name | Description |
|---|---|
| Latest Valuation | (USD) |
What are Emax's Core Products?
| Name | Description |
|---|---|
| Mobile Phones | A wide range of smartphones from leading brands, offering the latest technology and features. |
| Home Appliances | A variety of home appliances including refrigerators, washing machines, and kitchen gadgets to suit every household need. |
| Televisions | High-definition and smart TVs from top manufacturers, providing an immersive viewing experience. |
| Computers and Accessories | Laptops, desktops, and related accessories catering to both personal and professional requirements. |
| Gaming Consoles and Accessories | Latest gaming consoles, controllers, and accessories for an enhanced gaming experience. |
What are the latest developments at Emax?
| Date | Type | Description |
|---|---|---|
| Jan, 2026 | Store Reopening | Emax reopened its renovated store at Hamra Mall in Ras Al Khaimah, featuring a modern layout and the latest tech innovations. |
| Nov, 2025 | Store Reopening | Emax reopened its renovated store at Sharjah City Centre, offering a refreshed shopping experience with the latest technology products. |
| Feb, 2026 | Employee Recognition | Emax celebrated its 'Emaxcel Winners,' honoring Star Performers and Icon Award achievers for their exceptional contributions. |
| Dec, 2025 | Holiday Celebration | Emax celebrated Christmas with festive activities, including carol singing, games, and dance performances, fostering team spirit. |
| Oct, 2025 | Anniversary | Emax marked the 52nd anniversary of its parent company, Landmark Group, reflecting on its journey and future ambitions. |
What industry awards and recognitions has Emax received?
| Date | Type | Description |
|---|---|---|
| , 2013 | Consumer Friendliness Index | Emax topped the 2013 Consumer Friendliness Index in the Electronics category, honored by the Department of Economic Development. |
| , 2014 | Power Retailer of the Year | Emax was awarded 'Power Retailer of the Year' at Channel ME Awards in 2013 and 2014. |
Emax VS Sharaf DG VS Microless VS Virgin Megastore MENA VS Carrefour UAE VS Jumbo Electronics : 2026 Comparison
| Feature | Emax | Sharaf DG | Microless | Virgin Megastore MENA | Carrefour UAE | Jumbo Electronics |
|---|---|---|---|---|---|---|
| Core Strengths | Mobile Phones, Home Appliances, Televisions, Computers and Accessories, Gaming Consoles and Accessories | iPhone 17, Samsung Galaxy S25 Ultra, MacBook Air M4, Apple Watch Series 11, AirPods Pro 3 | Lenovo Legion 5 16IAX10 Gaming Laptop, ASUS ROG Swift OLED PG27AQWP-W Gaming Monitor, Gaming Beast Desktop, SAMSUNG Odyssey G95SD G9 Gaming Curved Smart Monitor, ASUS Dual GeForce RTX 5070 12GB OC Graphics Card | STICKYBESTIE Accessories, Cricut Online Exclusive Bundles, Funko Toys New Releases, Huawei Smartwatch Picks, Lepresso Coffee Machines, Pop Mart Spotlight Collection, HP New Gaming Laptop Drops, WHOOP 5.0 Peak Activity Tracker, Oura Ring 4 Smart Ring, Therabody Theragun Prime Plus Massage Gun | Fresh Fruits & Vegetables, Electronics & Appliances, Bakery Items, Meat & Seafood, Dairy & Eggs, Beverages, Home & Garden, Beauty & Personal Care, Baby Products, Pet Supplies | iPhone 17, Samsung Galaxy S25 Ultra, MacBook Air M4 2025, Sony PlayStation 5, Dyson V15 Detect Vacuum Cleaner |
| Founded Year | 2005 | 2005 | 2011 | 2001 | 1995 | 1973 |
| Stock Name/Ticker | ||||||
| Type | private | private | private | private | private | private |
| Global Employees | 1000 | 44 | 501 | |||
| Revenue (Annual) | $5.8 Million(2024) | $82 Million(2024) | $48 Million(2024) | $750 Million(2025) | $7.2 Billion(2022) | $750 Million(2025) |
| Headquarters | Dubai, Dubai, United Arab Emirates | Dubai, Dubai, United Arab Emirates | Dubai, Dubai, United Arab Emirates | Dubai, Dubai, United Arab Emirates | Dubai, Dubai, United Arab Emirates | Dubai, Dubai, United Arab Emirates |
| Latest Valuation |
What are Emax's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | Emax |
| Cin number | |
| GST number | |
| Registration number |
Who is in Emax's executive leadership team?
| Name | Designation |
|---|---|
| CEO |
Where are Emax's primary office locations?
| City | Country |
|---|---|
| Dubai | United Arab Emirates |
| Muscat | Oman |
| Doha | Qatar |
What are the current business signals and market intelligence for Emax?
| Spending next 3 months | Store renovations and upgrades, Expanding product range, Enhancing online shopping experience |
| Pain points | Delivery issues, Customer service responsiveness, Product availability |
| Sales motion | In-store purchases, Online sales, Seasonal promotions |
| Buyer Persona | Tech-savvy individuals, Homeowners seeking appliances, Gadget enthusiasts |
| Type of customer | Individual consumers, Tech enthusiasts, Home appliance buyers |
| Key customer domain | Retail electronics, Home appliances, Consumer gadgets |
| Annual ACV | US$5.8 million in 2024 |
What is Emax's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2024 | 5.8 Million |
What are Emax's risk management and compliance ratings?
| GDPR RIsk | No |
| Privacy Risk | No |
| Company Ratings | |
| Glassdoor Rating |
What are Emax's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | No |
| Exporter | No |
| Mobile App | No |
| Retail | No |
| B2B | No |
| B2C | No |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |