What is Direct Digital Holdings's business focus and history?

Direct Digital Holdings is a publicly traded company based in Houston, Texas, founded in 2018 by Mark D. Walker and Keith W. Smith. It operates as an end-to-end, full-service advertising and marketing platform, offering solutions through its subsidiaries Colossus SSP and Orange 142. The company has raised $25 million in Series A funding as of September 2025. Direct Digital Holdings has 79 employees and serves a diverse clientele, including small and mid-sized businesses, agencies, and brands.

Direct Digital Holdings Corporate Details & Core Services

Direct Digital Holdings is an end-to-end, full-service advertising and marketing platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to help brands, agencies, and middle-market businesses deliver successful marketing results across both the sell- and buy-side of the digital advertising ecosystem.

Direct Digital Holdings Contact Information & Official Links

Website https://directdigitalholdings.com
Social  
Email id contact@directdigitalholdings.com
Phone number 832-402-1051
Head office address Houston, Texas, United States
Tags Advertising Technology Digital Marketing Programmatic Advertising Data-Driven Campaigns

What are Direct Digital Holdings's Key Business Metrics & Stats?

No of employees 79
Founded year 2018
Type public
SAICS CODE 7310
Industry Advertising Services
Location Houston, Texas, United States
Subsidiary Company colossusmediassp.com, orange142.com
Stock Name DRCT (NASDAQ)
Direct Digital Holdings DRCT (NASDAQ) Firmographic Snapshot 2026 2018 Founded Year 79 Global Employees United States Headquarters AdvertisingServices Industry Public Type Verified by DexterAgent.ai

How much funding has Direct Digital Holdings raised to date?

Name Description
Funding Amount USD 25 Million
Stage Series A
Latest Valuation (USD)
Investors

What are Direct Digital Holdings's Core Products?

Name Description
Colossus SSP A supply-side platform for curated programmatic advertising, enabling programmatic advertising for everyone.
Orange 142 A digital media and ad-tech company offering advertising and marketing strategies for small to midsized companies.

What are the latest developments at Direct Digital Holdings?

Date Type Description
November, 2025 Financial Report Direct Digital Holdings Reports Third Quarter 2025 Financial Results

What industry awards and recognitions has Direct Digital Holdings received?

Date Type Description
November, 2024 Industry Recognition Ranked number 101 on the Deloitte Technology Fast 500â„¢
Name Description
Legal Name Direct Digital Holdings, Inc.
Cin number
GST number
Registration number

Who is in Direct Digital Holdings's executive leadership team?

Name Designation
CEO Mark D. Walker
President Keith W. Smith
Chief Executive Officer of Colossus SSP Lashawnda Goffin

Where are Direct Digital Holdings's primary office locations?

City Country
Houston United States
Austin United States

What are the current business signals and market intelligence for Direct Digital Holdings?

Type of customer Small and Mid-Sized Businesses, Agencies, Brands
Key customer domain

What is Direct Digital Holdings's annual revenue history?

Year Revenue (USD)
2024 62.3 Million
2023 157.1 Million

What are Direct Digital Holdings's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings
Glassdoor Rating

What are Direct Digital Holdings's business model and service classifications?

Saas No
Offline Stores No
Service Yes
Ecommerce No
Exporter No
Mobile App No
Retail No
B2B Yes
B2C No
Manufacturing No
Wholesale No
Importer No
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