What is DecorTwist's business focus and history?
DecorTwist is a funded company based in Noida, India, founded in 2022 by Anupam Rajey and Nidhi Bajpai. It operates as a direct-to-consumer home décor brand offering a range of products including storage, dining, kitchenware, and pooja essentials. DecorTwist has raised a total of $450,000 in funding, with the latest round being a $200,000 pre-Series A in October 2025. The company has 5 active competitors, including 2 funded and 1 that has exited. Its top competitors include companies like Qalara, ExpoBazaar, and Gatha.
DecorTwist Corporate Details & Core Services
DecorTwist is a direct-to-consumer home décor brand offering a range of products including storage, dining, kitchenware, and pooja essentials. Founded in 2022, the company focuses on providing affordable luxury products to customers, emphasizing quality, sustainability, and innovation.
DecorTwist Contact Information & Official Links
| Website | https://decortwist.com |
| Social | |
| Phone number | +91 9599094029 |
| Head office address | Noida, Uttar Pradesh, India |
| Tags | home décor direct-to-consumer affordable luxury sustainability innovation |
What are DecorTwist's Key Business Metrics & Stats?
| No of employees | 11 |
| Founded year | 2022 |
| Type | private |
| Industry | Retail |
| Location | Noida, Uttar Pradesh, India |
How much funding has DecorTwist raised to date?
| Name | Description |
|---|---|
| Funding Amount | USD 250 Thousand |
| Stage | Seed |
| Latest Valuation | 0 (USD) |
| Lead Investor | Adhvith Dhuddu |
| Investors | Adhvith Dhuddu |
What are DecorTwist's Core Products?
| Name | Description |
|---|---|
| Artificial Plants & Flowers | A variety of lifelike artificial plants and flowers to enhance home décor. |
| Vases | A collection of stylish vases suitable for various interior styles. |
| Photo Frames | An assortment of photo frames to display cherished memories. |
| Table Accents | Decorative items designed to add character to tabletops. |
| Drinkware | A range of drinkware including glasses and mugs for everyday use. |
| Serving | Serving dishes and platters suitable for various occasions. |
| Cooking | Cooking utensils and tools to assist in meal preparation. |
| Bottles | Reusable bottles designed for hydration on the go. |
| Utility | Practical utility items for household tasks. |
| Kitchen Storage | Storage solutions to organize kitchen essentials. |
| Boxes & Baskets | Storage boxes and baskets for organizing various items. |
| God Idols | A selection of god idols for pooja and decorative purposes. |
| Diyas | Traditional and decorative diyas for festivals and rituals. |
| Pooja Decor | Decorative items specifically designed for pooja rooms. |
| Incense Holders/ Dhoopdani | Holders for incense sticks and dhoop for spiritual ambiance. |
| Pots & Planters | A variety of pots and planters for indoor and outdoor plants. |
| Artificial Plants | Artificial plants designed to mimic real foliage. |
| Plant Stands | Stands to display plants at different heights and arrangements. |
| Bath Storage | Storage solutions for organizing bathroom essentials. |
What are the latest developments at DecorTwist?
| Date | Type | Description |
|---|---|---|
| October, 2025 | Funding | DecorTwist raised $200,000 in a bridge pre-Series A round led by angel investor Tejas Paresh Lodaya to support inventory expansion and product additions. |
DecorTwist VS Qalara VS ExpoBazaar VS GATHA Enterprises VS Maaesa Clothing VS Rangsutra Crafts India Limited : 2026 Comparison
| Feature | DecorTwist | Qalara | ExpoBazaar | GATHA Enterprises | Maaesa Clothing | Rangsutra Crafts India Limited |
|---|---|---|---|---|---|---|
| Core Strengths | Artificial Plants & Flowers, Vases, Photo Frames, Table Accents, Drinkware, Serving, Cooking, Bottles, Utility, Kitchen Storage, Boxes & Baskets, God Idols, Diyas, Pooja Decor, Incense Holders/ Dhoopdani, Pots & Planters, Artificial Plants, Plant Stands, Bath Storage | Home Decor, Jewelry, Furniture, Fashion Products | Home Decor & Accent, Kitchen & Dining, Furniture, Textiles, Fashion & Accessories | Universal Testing Machines, Hardness Testers, Impact Testing Machines, Metallography Equipment | Cotton Kurtis, Rayon Kurtis, Co-ords Set, Dresses, Kaftans, Ethnic Wear Sets | Handcrafted Apparel, Home Furnishings, Accessories |
| Founded Year | 2022 | 2020 | 2021 | 2002 | 2016 | 2006 |
| Stock Name/Ticker | ||||||
| Type | private | private | private | private | private | private |
| Global Employees | 11 | 96 | 50 | 50 | 125 | |
| Revenue (Annual) | $1.5 Million(2025) | $2.5 Million(2022) | ||||
| Headquarters | Noida, Uttar Pradesh, India | Bangalore, Karnataka, India | Greater Noida, Uttar Pradesh, India | Pune, Maharashtra, India | Jaipur, Rajasthan, India | New Delhi, Delhi, India |
| Latest Valuation | $0 |
What are DecorTwist's official legal and registration details?
| Name | Description |
|---|---|
| Legal Name | DecorTwist Private Limited |
| Cin number | |
| GST number | |
| Registration number |
Who is in DecorTwist's executive leadership team?
| Name | Designation |
|---|---|
| CEO | Anupam Rajey |
| Co-Founder | Nidhi Bajpai |
| HR Operations Head | Amit Kumar |
| Head of Marketplace Strategy & Operations | Prashant Singh |
| Digital Manager | Mohammad Ariz |
| E-commerce Executive | Rupali Shrivastav |
Where are DecorTwist's primary office locations?
| City | Country |
|---|---|
| Noida | India |
What are the current business signals and market intelligence for DecorTwist?
| Type of customer | B2C |
| Key customer domain |
What is DecorTwist's annual revenue history?
| Year | Revenue (USD) |
|---|---|
| 2025 | 1.5 Million |
What are DecorTwist's risk management and compliance ratings?
| GDPR RIsk | No |
| Privacy Risk | No |
| Company Ratings | |
| Glassdoor Rating |
What are DecorTwist's business model and service classifications?
| Saas | No |
| Offline Stores | No |
| Service | No |
| Ecommerce | Yes |
| Exporter | No |
| Mobile App | No |
| Retail | Yes |
| B2B | No |
| B2C | Yes |
| Manufacturing | No |
| Wholesale | No |
| Importer | No |