What is Carousell's business focus and history?
Carousell is a funded company based in Singapore, founded in 2012 by Quek Siu Rui, Lucas Ngoo, and Marcus Tan. It operates as an e-commerce platform facilitating the buying and selling of new and secondhand goods. Carousell has raised significant funding, including a $100 million Series D round in September 2021, bringing its valuation to $1.1 billion. The company has several subsidiaries, including Cho Tot, Laku6, Mudah.my, OneShift, REFASH, and Revo Financial.
Carousell Corporate Details & Core Services
Carousell is a Singapore-based e-commerce company that operates a mobile and online marketplace for buying and selling new and secondhand goods across various categories, including electronics, fashion, and automobiles.
Carousell Contact Information & Official Links
What are Carousell's Key Business Metrics & Stats?
No of employees
Founded year 2012
Type private
SAICS CODE 7389
NAICS Code 454111
Industry E-commerce
Location Singapore, Singapore
Subsidiary Company
cho.tot, laku6.com, mudah.my, oneshift.com, refash.sg, revofinancial.com
Other website carousell.sg, carousell.com.hk, id.carousell.com, carousell.com.my, carousell.ph, tw.carousell.com
Pricing Strategy free listings, premium listings, advertising services
Carousell
Firmographic Snapshot
2026
2012
Founded Year
Global Employees
Singapore
Headquarters
E-commerce Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Carousell raised to date?
Name
Description
Funding Amount
USD 100 Million
Stage
Series D
Latest Valuation
1.1 Billion (USD)
Lead Investor
STIC Investments
Investors
STIC Investments
What are Carousell's Core Products?
Name
Description
Carousell Marketplace
A platform for users to buy and sell new and secondhand items across various categories.
Carousell Protection
An in-app payment feature that holds funds until both buyer and seller are satisfied with the transaction.
CarouPay
An integrated payment system for secure and seamless transactions within the Carousell app.
What are the latest developments at Carousell?
Date
Type
Description
September, 2025
news
Carousell opens its first luxury boutique at Orchard with pre-loved designer bags at a steal.
December, 2023
news
Carousell Group releases first-of-its-kind Circular Economy Impact Report showing positive climate impact from secondhand transactions in Greater Southeast Asia.
Carousell VS Shopee VS Lazada VS Gumtree Singapore : 2026 Comparison
Feature
Carousell
Shopee
Lazada
Gumtree Singapore
Core Strengths Carousell Marketplace, Carousell Protection, CarouPay
Shopee Mall, Shopee Guarantee, Shopee University
LazMall, RedMart
Online Classifieds Platform
Founded Year 2012
2015
2012
2021
Stock Name/Ticker SE (NYSE)
BABA (NYSE)
Type private
public
private
private
Global Employees 13480
10000
10
Revenue (Annual) $100 Million(2025)
$16.8 Billion(2024)
$1 Billion(2025)
$2 Million(2024)
Headquarters Singapore, Singapore
Singapore, Singapore
Singapore, Singapore
Singapore, Singapore
Latest Valuation $1.1 Billion
$16.8 Billion
$3 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Shopee
16.8 | 13480
Lazada
1 | 10000
Gumtree Singapore
2 | 10
Competitive Landscape 2026
DexterAgent.ai
What are Carousell's official legal and registration details?
Name
Description
Legal Name
Carousell Pte. Ltd.
Cin number
GST number
Registration number
201300296D
Who is in Carousell's executive leadership team?
Name
Designation
CEO
Quek Siu Rui
CTO
Lucas Ngoo
President
Marcus Tan
Where are Carousell's primary office locations?
City
Country
Singapore
Singapore
What are the current business signals and market intelligence for Carousell?
Spending next 3 months
technology development, market expansion, user acquisition
Pain points
trust and safety in transactions, payment security, scam prevention
Sales motion
self-service platform, online marketplace
Buyer Persona
individuals looking to buy or sell secondhand items, small businesses seeking an online sales channel
Type of customer
individual consumers, small businesses
Key customer domain
individuals, small businesses
Annual ACV
$100 - $500
What is Carousell's annual revenue history?
Year
Revenue (USD)
2025
100 Million
What are Carousell's risk management and compliance ratings?
GDPR RIsk
Yes
Privacy Risk
Yes
Company Ratings
1.3
Glassdoor Rating
3.5
Saas
No
Offline Stores
Yes
Service
Yes
Ecommerce
Yes
Exporter
No
Mobile App
Yes
Retail
Yes
B2B
Yes
B2C
Yes
Manufacturing
No
Wholesale
No
Importer
No
