Brandwatch is a UK-based social media suite company owned by Cision, founded in 2007 by Giles Palmer. It offers products like Consumer Intelligence and Social Media Management to help brands analyze their online presence and engage with consumers. Brandwatch has raised significant funding, including a $33 million Series C round led by Partech Investors in October 2015. The company has offices in multiple cities worldwide, including New York, London, and Berlin. Its key executives include CEO Guy Abramo and CMO Amy Jones.
Brandwatch Corporate Details & Core Services
Brandwatch is a UK-based social media suite company owned by Cision, offering products like Consumer Intelligence and Social Media Management to help brands analyze their online presence and engage with consumers.
Social Media AnalyticsConsumer IntelligenceSocial Media ManagementMarket Research
What are Brandwatch's Key Business Metrics & Stats?
No of employees
500
Founded year
2007
Type
private
SAICS CODE
7374
NAICS Code
511210
Industry
Social Media Analytics
Location
Brighton, East Sussex, United Kingdom
Parent Company
cision.com
Subsidiary Company
buzzsumo.com, qriously.com
Other website
buzzsumo.com, qriously.com
Pricing Strategy
Custom pricing based on needs
How much funding has Brandwatch raised to date?
Name
Description
Funding Amount
USD 6 Million
Stage
Venture Capital
Latest Valuation
450 Million (USD)
Lead Investor
Nauta Capital
Investors
Nauta Capital
What are Brandwatch's Core Products?
Name
Description
Consumer Research
Archives social media data from 100 million online sources to provide companies with market research and brand analysis capabilities.
Vizia
A visualization platform that presents data insights in real-time dashboards.
Reviews
Aggregates and analyzes online reviews to help brands understand customer sentiment.
Publish
A tool for scheduling and publishing content across social media platforms.
Advertise
Manages and optimizes social media advertising campaigns.
Measure
Provides analytics and reporting on social media performance.
Benchmark
Compares brand performance against competitors.
Influence
Identifies and manages relationships with social media influencers.
Engage
Facilitates interaction with audiences across social media channels.
Audience
Analyzes and segments social media audiences for targeted marketing.
Listen
Monitors social media conversations to gather insights and detect trends.
What are the latest developments at Brandwatch?
Date
Type
Description
June, 2024
Product Launch
Brandwatch unveiled Case Management within its social media suite, enabling brands to transition from community management to comprehensive customer care.
November, 2024
Recognition
Brandwatch was recognized as a Leader in the IDC MarketScape: Worldwide Social Marketing Software for Large Enterprises 2024 Vendor Assessment.
November, 2025
Product Enhancement
Brandwatch announced expanded data content and new AI-powered innovations to redefine how marketers discover, interpret, and act on insights.
What industry awards and recognitions has Brandwatch received?
Date
Type
Description
November, 2024
Industry Recognition
Recognized as a Leader in the IDC MarketScape: Worldwide Social Marketing Software for Large Enterprises 2024 Vendor Assessment.
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