What is Bluemercury's business focus and history?
Bluemercury is a luxury beauty retailer based in Long Island City, New York, founded in 1999 by Marla Malcolm Beck and Barry J. Beck. It offers a curated selection of high-performance skincare, makeup, hair care, and wellness products, along with in-store spa services. Bluemercury was acquired by Macy's, Inc. in 2015 for $210 million. The company operates both retail stores and an e-commerce platform, catering to beauty enthusiasts and luxury shoppers.
Bluemercury Corporate Details & Core Services
Bluemercury is a luxury beauty retailer offering a curated selection of high-performance skincare, makeup, hair care, and wellness products, along with in-store spa services.
Bluemercury Contact Information & Official Links
What are Bluemercury's Key Business Metrics & Stats?
No of employees
Founded year 1999
Type private
SAICS CODE 5999
NAICS Code 446120
Industry Retail
Location Long Island City, New York, United States
Parent Company macys.com
Pricing Strategy premium
Bluemercury
Firmographic Snapshot
2026
1999
Founded Year
Global Employees
United States
Headquarters
Retail Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Bluemercury raised to date?
Name
Description
Latest Valuation
210 Million (USD)
What are Bluemercury's Core Products?
Name
Description
M-61 Powerful Skincare
A proprietary skincare line developed by Bluemercury, offering high-performance products.
Lune+Aster Cosmetics
A makeup line created by Bluemercury, featuring vegan and gluten-free products.
What are the latest developments at Bluemercury?
Date
Type
Description
March, 2025
partnership
Charlotte Tilbury products launched at Bluemercury stores and online.
Bluemercury VS Sephora VS Ulta Beauty VS Nordstrom : 2026 Comparison
Feature
Bluemercury
Sephora
Ulta Beauty
Nordstrom
Core Strengths M-61 Powerful Skincare, Lune+Aster Cosmetics
Sephora Collection, Fenty Beauty, Dior, Huda Beauty, Tatcha
Cosmetics, Fragrances, Skincare, Haircare, Salon Services
Clothing, Footwear, Accessories, Beauty Products, Home Furnishings
Founded Year 1999
1969
1990
1901
Stock Name/Ticker ULTA (NASDAQ)
Type private
private
public
private
Global Employees 52000
58000
55000
Revenue (Annual) $12 Billion(2022)
$11.3 Billion(2024)
$15.5 Billion(2024)
Headquarters Long Island City, New York, United States
Neuilly-sur-Seine, ÃŽle-de-France, France
Bolingbrook, Illinois, United States
Seattle, Washington, United States
Latest Valuation $210 Million
$0
$23.4 Billion
$6.3 Billion
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
Sephora
12 | 52000
Ulta Beauty
11.3 | 58000
Nordstrom
15.5 | 55000
Competitive Landscape 2026
DexterAgent.ai
What are Bluemercury's official legal and registration details?
Name
Description
Legal Name
Bluemercury, Inc.
Cin number
GST number
Registration number
Who is in Bluemercury's executive leadership team?
Name
Designation
CEO
Maly Bernstein
Co-Founder
Marla Malcolm Beck
Co-Founder
Barry J. Beck
Where are Bluemercury's primary office locations?
City
Country
Washington, D.C.
United States
New York
United States
Jacksonville
United States
What are the current business signals and market intelligence for Bluemercury?
Pain points
customer service issues, order fulfillment delays
Sales motion
retail stores, e-commerce
Buyer Persona
beauty enthusiasts, luxury shoppers
Type of customer
individual consumers
Key customer domain
What are Bluemercury's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
2.6
Glassdoor Rating
Saas
No
Offline Stores
Yes
Service
Yes
Ecommerce
Yes
Exporter
No
Mobile App
No
Retail
Yes
B2B
No
B2C
Yes
Manufacturing
No
Wholesale
No
Importer
No
