What is BlueConic's business focus and history?

BlueConic is a funded company based in Boston, Massachusetts (United States), founded in 2010 by Bart Heilbron and Martijn van Berkum. It operates as a Customer Growth Engine, helping brands unlock the full value of their customer data. BlueConic has raised multiple funding rounds, including a Series B in 2020 and a Growth investment in 2022. The company has 180 employees and serves over 500 brands worldwide, including ASICS, Forbes, Heineken, L'Oréal, Mattel, Michelin, Telia Company, and Unilever. Its top competitors include companies like Hull, Integrate, and Treasure Data.

BlueConic Corporate Details & Core Services

BlueConic is a leading Customer Growth Engine that helps brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue. More than 500 brands, including ASICS, Forbes, Heineken, L'Oréal, Mattel, Michelin, Telia Company, and Unilever, use BlueConic to create meaningful relationships and drive long-term business impact.

BlueConic Contact Information & Official Links

Website https://www.blueconic.com/
Social  
Email id info@blueconic.com
Phone number +1 (888) 440-2583
Head office address Boston, Massachusetts, United States
Tags Customer Data Platform AI-Powered Marketing Customer Growth Engine

What are BlueConic's Key Business Metrics & Stats?

No of employees 180
Founded year 2010
Type private
SAICS CODE 7372
NAICS Code 511210
Industry Martech
Location Boston, Massachusetts, United States
Pricing Strategy Custom pricing based on business needs
BlueConic Firmographic Snapshot 2026 2010 Founded Year 180 Global Employees United States Headquarters Martech Industry Private Type Verified by DexterAgent.ai

How much funding has BlueConic raised to date?

Name Description
Funding Amount USD 3 Million
Stage Series A
Latest Valuation (USD)
Investors

What are BlueConic's Core Products?

Name Description
Customer Growth Engine An AI-powered platform that turns first-party data into action, enabling marketers to deliver relevance at scale.
Customer Data Platform A platform that unifies first-party data from disparate systems, making it accessible for transforming customer relationships and driving business growth.

What are the latest developments at BlueConic?

Date Type Description
April, 2025 Product Launch BlueConic unveiled the industry's first Customer Growth Engine, a bold evolution beyond traditional Customer Data Platforms.
October, 2025 Product Launch BlueConic launched AI Agents in Experiences and its first native Next Best Action capability.
June, 2025 Product Launch BlueConic introduced the AI Onboarding Agent, delivering unmatched time-to-value.

What industry awards and recognitions has BlueConic received?

Date Type Description
, 2025 Industry Recognition Named in the 2025 Top 100 List.
, 2024 Product Award Recognized as the Best CDP in 2024.
, 2024 Workplace Recognition Listed among the Best Places to Work in 2024.

BlueConic VS Hull VS Integrate VS Treasure Data : 2026 Comparison

Feature BlueConic Hull Integrate Treasure Data
Core Strengths Customer Growth Engine, Customer Data Platform Hull Customer Data Platform Integrate Demand Acceleration Platform AI Marketing Cloud, Marketing Super Agent, Intelligent CDP
Founded Year 2010 2013 2010 2011
Stock Name/Ticker
Type private private private private
Global Employees 180 333 550
Revenue (Annual) $29.5 Million(2025)   $72.2 Million(2021)  
Headquarters Boston, Massachusetts, United States Atlanta, Georgia, United States Phoenix, Arizona, United States Mountain View, California, United States
Latest Valuation     $0 $1 Billion
LATEST REVENUE (TRILLIONS USD) EMPLOYEE COUNT (THOUSANDS) INNOVATORS VISIONARIES DISRUPTORS GIANTS Integrate 72.2 | 333 Competitive Landscape 2026 DexterAgent.ai
Name Description
Legal Name BlueConic, Inc.
Cin number
GST number
Registration number

Who is in BlueConic's executive leadership team?

Name Designation
CEO Melissa Murray Bailey
Chief Operating Officer Cory Munchbach
Chief Revenue Officer Jacqueline Rousseau-Anderson
Chief Marketing Officer Patrick Reynolds
Vice President of Sales Cait Gorges

Where are BlueConic's primary office locations?

City Country
Boston United States
Nijmegen Netherlands

What are the current business signals and market intelligence for BlueConic?

Spending next 3 months AI development, Customer data integration, Market expansion
Pain points Data silos, Lack of real-time customer insights, Inefficient marketing campaigns
Sales motion Direct sales, Partnerships
Buyer Persona Marketing executives, Data analysts, Digital transformation leaders
Type of customer B2C, B2B
Key customer domain asics.com, forbes.com, heineken.com, loreal.com, mattel.com, michelin.com, telia.com, unilever.com
Annual ACV $100,000 - $500,000

What is BlueConic's annual revenue history?

Year Revenue (USD)
2025 29.5 Million

What are BlueConic's risk management and compliance ratings?

GDPR RIsk No
Privacy Risk No
Company Ratings 3.6
Glassdoor Rating

What are BlueConic's business model and service classifications?

Saas Yes
Offline Stores No
Service Yes
Ecommerce No
Exporter No
Mobile App No
Retail No
B2B Yes
B2C Yes
Manufacturing No
Wholesale No
Importer No
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