What is Abenity's business focus and history?
Abenity, Inc. is a private company based in Franklin, Tennessee, founded in 2006 by Brian and Mark Roland. It operates in the Internet Marketplace Platforms industry, providing employee perks programs that offer private discounts and corporate rates on various products and services. Abenity was acquired by BenefitHub in August 2024. The company has approximately 11 employees and generates an estimated annual revenue of $500,000. Its top competitors include BenefitHub, Huuray, and Alumni Access.
Abenity Corporate Details & Core Services
Abenity provides employee perks programs, offering private discounts and corporate rates on various products and services, including travel, entertainment, dining, and retail, through a centralized platform.
Abenity Contact Information & Official Links
What are Abenity's Key Business Metrics & Stats?
No of employees 11
Founded year 2006
Type private
SAICS CODE 6411
NAICS Code 425
Industry Internet Marketplace Platforms
Location Franklin, Tennessee, United States
Parent Company benefithub.com
Pricing Strategy Custom Pricing Based on Organization Size
Abenity
Firmographic Snapshot
2026
2006
Founded Year
11
Global Employees
United States
Headquarters
Internet Marketplace Platforms Industry
Private
Type
Verified by
DexterAgent.ai
How much funding has Abenity raised to date?
Name
Description
Stage
Acquisition
Latest Valuation
(USD)
Lead Investor
BenefitHub
Investors
BenefitHub
What are Abenity's Core Products?
Name
Description
Abenity Perks Program
A comprehensive employee perks program offering discounts and corporate rates on a wide range of products and services.
What are the latest developments at Abenity?
Date
Type
Description
August, 2024
Acquisition
BenefitHub announced the acquisition of Abenity to expand its employee perks and voluntary benefits platform.
Abenity VS BenefitHub VS Huuray VS Alumni Access : 2026 Comparison
Feature
Abenity
BenefitHub
Huuray
Alumni Access
Core Strengths Abenity Perks Program
Discount Marketplace, Lifestyle & Voluntary Benefits, Rewards & Recognition
Freedom-of-Choiceâ„¢ Gift Card, Occasion Gift Cards, Create-your-Own Gift Card, Bulk Gift Cards
Alumni Access Discount Program, My Deals Mobile App
Founded Year 2006
1999
2011
1984
Stock Name/Ticker
Type private
private
private
private
Global Employees 11
20
17
Revenue (Annual) $500 Thousand(2025)
$794.9 Thousand(2023)
Headquarters Franklin, Tennessee, United States
New York, New York, United States
Copenhagen, Denmark
Salt Lake City, Utah, United States
Latest Valuation
LATEST REVENUE (TRILLIONS USD)
EMPLOYEE COUNT (THOUSANDS)
INNOVATORS
VISIONARIES
DISRUPTORS
GIANTS
BenefitHub
794.9 | 20
Competitive Landscape 2026
DexterAgent.ai
What are Abenity's official legal and registration details?
Name
Description
Legal Name
Abenity, Inc.
Cin number
GST number
Registration number
000560391
Who is in Abenity's executive leadership team?
Name
Designation
CEO
Jeff Litvack
Where are Abenity's primary office locations?
City
Country
Franklin
United States
What are the current business signals and market intelligence for Abenity?
Pain points
Employee Engagement, Employee Retention, Benefit Enhancement
Sales motion
B2B
Buyer Persona
HR Managers, Benefits Coordinators, Association Leaders
Type of customer
Employers, Alumni Groups, Professional Associations, Affinity Groups
Key customer domain
What is Abenity's annual revenue history?
Year
Revenue (USD)
2025
500 Thousand
What are Abenity's risk management and compliance ratings?
GDPR RIsk
No
Privacy Risk
No
Company Ratings
2.9
Glassdoor Rating
Saas
Yes
Offline Stores
No
Service
Yes
Ecommerce
No
Exporter
No
Mobile App
Yes
Retail
No
B2B
Yes
B2C
No
Manufacturing
No
Wholesale
No
Importer
No
